successful internet businesses develop a network

Successful Internet Businesses Develop A Network.

It seems like just the other day we were aimlessly browsing the web in search of free and low-cost methods for posting our website links and ads. FFL (free-for-all) pages and classifieds were bombarded with eager entrepreneurs looking for quick and easy exposure.

It was about posting a few ads, submitting to search engines and making a few link exchanges. After the hard work we would sit back with excitement knowing hundreds of new visitors were on the way. Unfortunately, the visitors never showed so we moved on to banner and link exchanges.

Around that time banner ads were a fortune and website submission services were making bundles of profit. Many search engines were backlogged with submissions for weeks and sometimes even months.

Was anyone working in partnership during this time?

Today it’s hard to miss the harmony of ecommerce entrepreneurs building new relationships. Smart business owners are no longer wasting time submitting their websites to free classifieds or spending their budgets on URL submissions to hundreds of useless search engines.

Instead, business owners are working together in community-oriented ways. It is easily seen by the emergence of discussion forums, blogs, RSS feeds and the overall increase in sharing of information. Today, it’s about networking with each other.

Networking involves the creation of a supportive system of sharing information and services with other individuals and groups having a common interest. Not only is networking a vital part of online marketing, it is probably the most important skill for ensuring a successful online business. If you are not networking, you have no chance of making or building business relationships. If your company has no relationships than obviously no one is caring about it.

So, what can be done to improve networking skills? Here are several helpful business networking tips and resources.

Create a website.
Hopefully you have done this already.

Develop an ezine.
This is the same as an email newsletter. You can send it out weekly, monthly or quarterly – but you should be consistent.

Join affiliate programs.
Focus on developing a strong network of users willing to distribute your products and/or services.

Use pod and web casts.
These tools offer a great way to develop new relationships.

Create and distribute a press release.
Don’t underestimate the power of sending out a press release. They can bring in many new contacts.

Survey your website visitors.
Create a brief form linked from your home-page for users to easily provide feedback.

Install blogs and forums at your website.
Encourage free ways visitors can discuss ideas, share information and collaborate.

Join business networking sites.
The following sites will help you locate new contacts. Pick and focus on 3-5 that are most ideal for your target market. LinkedIn.com, FastPitch.com, Ecademy.com, OthersOnline.com, Craigslist.com, SmallBizPod.com, MyBlogLog.com, Explode.org, Xing.com, GlobalBusinessMarketing.com, InsiderPages.com, MerchantCircle.com

Join a club.
It doesn’t matter which one as long as you enjoy it.

A few things to remember while building your network:

GAIN KNOWLEDGE
It’s all over the internet – you simply need to absorb it. Read… read… and then read some more!

SHARE KNOWLEDGE
The more knowledge you have the more you can share. The more valuable information you can share the more positive relationships you will create. Strong relationships are the foundation to a powerful identity.

-be memorable and interesting
-be accurate and fair
-follow up with all of your contacts
-stay patient
-navigate and explore

GET INTERACTIVE!!!

search engine optimization for dummies

Search Engine Optimization For Dummies.

If you have a website of your own you should know that you don’t get traffic by letting your website just sit where it is. You need to point visitors to your website somehow. There are a myriad of different methods internet marketers use to get people to come to a website. These include and are not limited to, paying to get an ad on another website, pay-per-click advertising, and advertising on an ezine, or an online newsletter with many subscribers. These are all very effective ways to get traffic to your site. The strategies you need to use to make these work well have been discussed over and over again. They are also very expensive in most cases. What I want to discuss is a free way to get tons of targeted traffic.

What I am referring to is search engine optimization (SEO). This is when you change some things about your site to get them as high as you can on a search engine. Have you ever used a search engine? That’s a foolish question because these are used by everyone. When you do use Google or yahoo to find information or products what do you click on? You probably click on the first one on the list. This is because most likely this is the best site of the certain keyword you are searching for. One way to get your site rated highly on a search engine page is to have a content rich site with your own high quality content.

If you search some key words and scroll down to some of the bottom sites on the page you can see when you click on some that there content is not really that good, but they are still ranked 9 or 10 out of thousands of websites for that topic. This is because some people take advantage of the “search engine system”. This is the system followed that chooses where you site will rank on a search engine. The goal of every search engine is to try and catalog every single site on the World Wide Web. Unfortunately this cant be done so they can only get some websites added to there “catalog”. They usually focus on the content rich sites.

There is a way to manipulate search engines to help raise your page rank. These methods are not easy to administer and they are amazingly time consuming. Some include changing the hltm or css coding of your website and your Meta tags. Search engines categorize your website in a key word. One way to help your page rank is by repeating a key word over and over again in a certain content page. If you “overstuff” a page with a certain word you will be penalized so I would advise against that. If you’re not a coder or a professional page designer you will not be able to use the Meta tag changing. If you do know how to manipulate code then you probably already know about using the key word in them.

In internet marketing there is a way to automating everything. Of course someone had to come along and create software to automate search engine optimization. I use software for everything; it’s a way to be more efficient and free up your time for more important things, or other aspects of your website. If you automate search engine optimization then you can worry about your content, format, product quality, or many other aspects of internet marketing. Automation is a way to get your work done with less work. It can be looked as like a sort of an exchange. You trade the work you have to do for a small dollar price. Of course it also does the work better, in some cases, then you could. In these cases it actually creates income.

SEO is a way of getting free targeted traffic to your site. If you want your site ranked high ona search engine page, all you need is a website with a lot of good content to keep people coming back and haing each page packed with key words, but not too much. The recommended amount is 7% or 7 per100 words. This may seem like it is easy enough but it is actually hard to make a quality article with repeated words. To make it easy for yourself I recommend you invest in automation of the process. SEO can be done manually and is the best free choice for getting targeted traffic to your site.

article writing a why bother

Article Writing – Why Bother?

There are thousands of articles to be read on the World Wide Web, and many more are being added everyday. If you take the time to do more than skim them, you will find that many articles are about similar things. Why would you take the time out of your busy schedule to add one more? We all suffer from information overload- so why add to it?
Why should I bother?

Here are some good reasons to consider why it would be to your advantage to take up article writing:

1. Expert Status,

By writing articles in your niche area you begin to establish your credibility as an expert in that field. When writing your article it is important to include key words in the article that relate to your specific area. This will make it easier for the search engines to link your name to your area of expertise, and your reputation will grow into ‘expert status’

2. Your Articles Are Needed

Webmasters, ezine editors, and publishers are looking for fresh content to publish to their subscribers. It is to your advantage that they find you. Then your article will get reproduced all over the world, and that will increase your exposure and reputation.

3. To Use your Resource Box

The resource box at the end of your article is your space to “sell” and promote you and your services, products, and expertise. To reprint your article, publishers have to include the resource box. Here is your opportunity for FREE advertising and unashamed self promotion.

4. To Gain Traffic To Your Website

By including a live link back to your site in the resource box your will increase your web traffic to your website. This is a good marketing strategy, as search engines look for links into your site and it will improve your ranking and you will get even more traffic directed your way.

5. Content is King
Quality content is king on the internet. The more places your articles are found on the Internet, the better it is for you. This is because when a search for your subject, name or company is done the more hits will be found by the search engines, and you will place closer to the front of the listings. (of course there is a way for your article to come up as Number One, but that is a topic for another day)

How do You Get Your Article onto The Internet, and Get Noticed?

There are several ways to do this, here are four important ways:

1. Publish your article on your website. To get it noticed quickly , you can submit a sitemap to Google (it’s a free service)

2. Register and submit your article to free article submission sites such as www.EzineArticles.com , www.articlesbeyondbetter.com . There are lots out there- do a search for them. You can also sign up to several Yahoo groups that focus on article writing and submission.

3. Submit to a service that will submit to sites for you. Well known submission services include Isnare, Article Marketer, Submit Your Article and thePhantomwriters.com.

4. Buy software that will not only submit articles for you, but help with the formatting and make them search engine friendly as well. If you intend to write articles frequently this is a great time saver. I recommend Article Announcer

So What Next ?

Start writing and increase your expert status, web traffic, and promote your
business product or service for free.

how to generate repeat sales with your self published book

How To Generate Repeat Sales With Your Self-Published Book

The most valuable thing you can collect if you are selling your book from a website when a visitor comes to your book’s sales site is not their money… it’s their email address and/or other contact information.

If you have no clue how to create a website, do not worry about feeling intimidated. It is actually a lot easier than you think. There is a simple site that teaches people all about creating websites for free at www.LissaExplains.com

You can also learn a lot by doing a search for a phrase at Google.com like “how to make a website” and “free html tutorial.” You will find tons of very good free training that way and can learn how in no time. Anyone can learn the basics of creating a website in just one day.

Ok, back to collecting your website visitors contact information.

I know, I know you’re probably saying… “I’m an author. I want to write my book, sell my book and become a recognized expert. WHY do I need to get their contact information?”

The simplest answer is: Because you will NOT become wealthy from the sale of your book. You will become wealthy and achieve celebrity status through the ongoing relationship you build with your readers.

If you don’t know who they are, how can you continue to keep in touch with them – and they with you.

If you’re an expert on the subject and they already have your book, don’t you think they’ll want MORE information and MORE books from you?

ABSOLUTELY!

Your book makes you an expert on the subject, your interactions and relationships will propel you to a recognized expert and position you for long-term success – not just a one-hit wonder.

The service you need to collect email and contact information and automatically respond to the person is called an Autoresponder.

There are paid autoresponders and free autoresponders. Normally the free autoresponders paste their own marketing message at the bottom of the emails you send out.

Not the best scenario, obviously, but if you want to do this will limited or no upfront investment then a free autoresponder service will work just fine until you start to see profits coming from your book.

The service I use is a paid service called Aweber. It is located at www.aweber.com

Do your own research and find a company that meets your needs. I recommend this service because it’s been around for a long time and many of my high quality marketing friends recommend this to their clients and wouldn’t continue to do so if it was a shoddy service.

What should you do with your autoresponder service when you get it?

1) You should place at least 1 or 2 “sign up” boxes on your book’s sales page. You can offer an ongoing “newsletter” or “ezine” (as it’s called online). Or you can create a “special report” related to the subject of your book and offer it free to anyone who signs up.

The purpose of this sign up is to capture “visitor” information. This way even if the visitor doesn’t order your book, you still have their contact information and can keep in touch to promote your book and yourself to them on an ongoing basis.

Maybe they won’t buy your book, but because of your newsletter or special report, they might recommend your book to family and friends.

2) After PayPal.com and before your download page.

When looking at PayPal.com, we saw that after they took the person’s payment for your book, they would send them back to your website.

The first page the person – now a client – should see is a “register” page. This page can simply ask for their name and email or you can have optional fields like address, phone number etc. Obviously the more information they are willing to provide the better for future contact with them.

This is a different list than those in #1. #1 is a list of people who visited your book’s website who may or may not have purchased your book. These people are registered buyers.

History proves that it’s far easier to get current clients to order more from you than trying to get someone who hasn’t already ordered. Both lists are valuable – but this one is the most valuable to you for ongoing success.

website start up checklist

Website Start Up Checklist

If you are thinking about starting a business website, you have many options. Getting the website up and running is fairly simple. If you hire out the job, it can be even more simple. There are literally tons of talented people out there who can build fantastic websites. The problem is, even though the sites look fantastic, they will do nothing for you because they lack the basic codes and logic of good search engine optimization. That means you could have the best looking site on the planet, but if it is not coded so that Google can find it, its useless. So I put together a checklist that I use after I build the site and incorporate all the functions of good SEO techniques. This checklist is for a basic website that is not engaged in ecommerce. (no shopping cart or products)

1. Build site

2. Make sure Meta Tags are on each page

3. Make sure each page has a title.

4. Make sure that each page has a keyword theme. I build the content around the keywords and each page is unique.

5. I install a large content section so that the users have some information that keeps them on the site. I will import articles from Isnare and Ezine to fill up my content section if you cannot write. Over the course of time you can replace articles with original content when your ready.

6. Next I make a description cheat sheet, having four to five different descriptions for the site. I also have 4 or five different titles as well.

7. I then make a goal to either create, or hire out at least ten articles per week to upload onto article directories. These ten articles will give me a lot of links after I launch the website. My goal is to continue with ten articles a week for the first year. The amount of power I get in this time period is amazing.

8. I find the paid directories that I like and submit the website to them.

9. For every 10 articles I point to the homepage, I write one and have it point to some interior pages of my site.

10. Next I take out monthly classified on Ebay and make a generic ad that links to my site. I harness the power of Ebay’s marketing system to get some good links.

11. Next I will hire out all the directory listings for the site. I will use someone that can leak them out over time. These are not super high value directories to google but Yahoo and MSN like them.

12. Build a blog that is relevant in content and begin posting content on it. Make it point the main website and watch the power of the blog for links.

13. I now go after long tail search terms by using PPC campaigns where it makes sense on my money pages.

14. Even though this is controversial, I join some link exchanges looking ONLY for some quality reciprocal links in my category. I only exchange with people who have content on their sites and then try to exchange articles with them after I develop a relationship with them by trading links. I only pay attention to quality sites.

15. Lather rinse and repeat. I like to hire out or outsource as many article writers that I can possibly afford.

expert advice to help with your search engine optimization needs 2

Expert Advice To Help With Your Search Engine Optimization Needs

If optimizing your website for the major search engines seems like a daunting task, you should know that you’re not alone. You can take advantage of the hard-earned experience of many other websites. By following the tips in this article, you’ll be able to optimize your site so that it attracts more traffic than ever.

If you want a search engine to include more than one page from your site in their results, you should create links within your website from one page to the other. Create pages with information related to the same topic so that different pages will appear as relevant to a search engine.

You need to know what keywords to add to your site in order to have the best search engine optimization possible. There are a lot of words that are used on a daily basis but if you use the most commonly searched keywords in your field your content will show as a result rather than a site that does not have those specific words.

Constantly adding fresh content, be it articles or reviews or widgets, will ensure that people are revisiting your website as often as possible. If you provide them with something they really want to read, view, or use they’ll bookmark and share your site with others as it will be a comprehensive cache of knowledge.

Increase your traffic results using good keyword phrases and article marketing. When you write content for your blog or website, you work in good keyword phrases, so your page will get found in the searches. Well, it’s not that hard to dash off just one more article or post and send it to one of the high profile sites, such as Ezine Articles. Using your keywords, useful content that’s relevant to yor site or blog, and a link, can make a nice addition to your traffic numbers.

Make sure that you use valid XHTML codes. If you’re not familiar with XHTML or don’t want to go through the hassle, it’s definitely worth while, and easy to do. Just click through the W3C Validator, type in your site address, and resolve all the issues that come up.

Session IDs are difficult for the search engines so avoid them if possible. Session IDs make the engine think that the site they are looking at is completely new even though it’s not. This can cause the crawlers to think that you are trying to spam the index, leading to a ban. Stay away from session IDs completely.

To keep your content relevant to readers while also improving its search engine rank, try to stick to a keyword density in the range of 2-4%. In the case of search engines like Google and Yahoo, you really can have too much of a good thing. If your content is overly search engine optimized, then these engines may determine that you are keyword spamming and as a result your rank may actually fall.

If you’ve read this article carefully, search engine optimization shouldn’t seem like such a confusing task anymore. Just remember the basic principles underlying the tips you’ve been given, and apply them to your website. Before you know it, your traffic will have skyrocketed, and your customer base will be expanding.

how to build a list with ebay

How To Build A List With Ebay

Ebooks are not the way to make money on eBay, as glutted as the eBay market is with them. But, there is still money to be made with them if you know how to work the system. Selling an ebook on the site subjects you to intense competition, many times by people selling the exact same product for a dollar or less. There are also those who sell them even cheaper, losing money on each transaction through eBay and PayPal fees. But there is a hidden profit potential behind those .01 ebooks.

The cheap ebooks people sell on eBay are often sold with resale rights. This means that you can always find plenty of inexpensive ebooks to sell, but it also means there are hundreds of people already selling it. But by utilizing the sales in another way, a workable list can be built in order to generate sales for the real items you are selling.

Buyers on eBay these days are looking for incredibly cheap ebooks. So to get the customers you need, your books will have to be priced similarly. By having a low price, you will get more customers, making your list grow quickly. Once the sale is made, you can talk the customer into subscribing to your newsletter or other targeted marketing that you have available. One way to convince buyers to join is to offer them more ebooks for free. With that carrot dangling above them, buyers will jump to join your list. It’s a great deal for them- free ebooks. It’s a great deal for you- a cheap customer list. And with a list in hand, the door opens for countless other ventures.

There is yet another way to create lists using eBay itself. If you don’t have a newsletter autoresponder already set up, you can actually send newsletter through the site. The site now has its own newsletter system that can be subscribed to by any of your customers, making the whole venture impossibly easy.

If you are really creative, you might even come up with two newsletters, and get buyers to subscibe to both- one through your own ezine or newsletter, and one through the eBay system. If both newsletters have complementary information, both newsletters will be of interest to buyers and both will have subscribers. This keeps your products and information firmly in the mind of the buyers, likely leading to future sales down the road.

So, think of eBay as simply the first step on the road to ecommerce, instead of the end result. Hook them there, and then release them into your own site, where the real profit potential is much higher. If you have a content site set up (and if you don’t- get one), the newsletter can direct them to your site to read the new information you will post each week or month. This drives up your site’s page views, leading to increased AdSense dollars, as well as having the items you are selling right there for the buyer to look at. It may hurt to sell something for less than the transaction costs, but you’ll be feeling a lot better when those affiliate checks start arriving.

backlinking basics for your biz website

Backlinking Basics for your Biz Website

Building your own site would definitely be a challenge. Most of the time, you would need to spend most hours of your day ensuring that your website is up and ready to compete in the cut-throat world out there. But of course, this is only applicable if you are a newbie in internet marketing, and slightly easier once you’re with a few helpful experiences at website building and management. For many businesses, they leave it to the professionals in their work force or hire out developers and web managers. Some people who have the expertise and resources, though, would do it on their own.
For the most part, it would be newbies who find it really difficult to undertake web management, building their SEO campaigns and connecting with other sites besides. Despite this, there are apt and easy solutions for these concerns – and it all starts with learning.
Before you proceed in dealing with any method you want to try, you must learn first. If you learn, you can already stand up for yourself. In addition to this, it is just sure that if you are already equipped with the best methods, you would no longer need to sit all day. You would certainly just need to wait for sales to come to your bank account.
Among the first things to learn for a profitable business would be backlinking. At first, you would certainly say that backlinking is a very complicated aspect to apply in internet marketing. Definitely, this may because of the root word link, isn’t it? You should not worry at all. The process of backlinking is very easy and simple.
Backlinking would not directly give you traffic or sales. It would just help visitors see that you are present online. It is just a way of introducing your site to people. It would help people be directed to your site. If you want to, you can direct them to another site. There are different basics you should try initially, and then you can conduct periodic evaluation of how they work for your business website or blog.
The first technique is social networking. There are too many social sites that would help you include your site’s link in your profile or maybe in your account. It is pretty easy. You just have to sign up and include your link. You could try Facebook, Hub Pages, as well as My Space among others. Do you wonder why some people would actually hire people to create tons of Facebook accounts? Backlinking is one of their top reasons.
Another action which achieves the ultimate goal of getting more traffic would be article submission. This involves writing articles all about your products, niche or services you offer, or anything else that is highly relevant to your business and expertise. Then all you do is submit these articles to the best or top article submission sites. You could also sign up for an account and include your site’s link. This would be an automatic backlink since you could already just provide your site’s link in the author’s resource box. Try Ezine articles such as Associated Content.
You can also do effective backlinking through forum participation. The forums would always help you leave a mark either with your signature or maybe your website link. This would certainly be free for all. This would certainly give you a perfect way to expose your site. Try commenting on blogs as well as they’d give you great backlinks. You could simply comment the way you do with forums. This would already give you the same opportunity to include your site’s link. This would be an instant backlinking technique. Make sure that you would comment in relation to the blog’s niche and choose blogs with your same subject.
Remember, backlinking does not mean that you would already get increased sales or higher page rank. This method would just give you a better way of introducing your site to the internet as well as to the potential visitors. This is somehow a startup process but would be very helpful.

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