learn more earn more with database marketing qa

Learn More, Earn More With Database Marketing QA

Learn how you can increase your sales and profits with this brief Q/A (question / answer) session about “Database Marketing.” Then take action and see what results you achieve.

What is Database Marketing?

It is the art of assembling and storing various pieces of information pertaining to your customers and prospective customers. Typically, the information gathered is placed into a software program that uses databases and is stored on your computer’s hard drive. Once the information is assembled, it is then used in the advertising and marketing campaigns of your products and services to these people in your database. Database marketing is thus a great way to save both money and time, because it allows you to focus your promotional campaigns to your targeted audience.

What Information Should You Be Collecting?

This will vary from one business to the next. It is really dependent upon the type of services and products you sell. For example, if you only charge $2.00 for your products, it wouldn’t be necessary to gather any yearly income information from your customers. Furthermore, if you sell a service, such as hosting, it wouldn’t be necessary to gather any type of information in regards to the books they have read or want to read. The basics you need to worry about would be the purchase history and the personal contact information. If you need other information at a later time, that would be up to you to decide what is necessary and beneficial to your business.

It is important to understand that you cannot ask for nor store any information that is sensitive. If you are unsure as to what information is sensitive, you should inquire about the laws in the area in which you live.

How Do You Get The Information Online?

The hardest part of gathering information is getting your customers or potential customers to trust you with that information. Many marketers find that the easiest way to go about getting this information is to offer a freebie in return for it, with no obligation to purchase anything. For example, if you offer an ezine or a report, ask your customers to take a survey to receive their free item first. You could also offer all visitors a free ebook, if they of course, fill out the questionnaire offered online.

If you offer a free contest, request this information up front. As with many areas of life, if you give you will get.

Using software or tools can help you keep track and coordinate your databases easily. If you don’t want to use software, you could consider Excel spreadsheet or Microsoft Access to keep track of this information. If you need to gather information or create forms, some tools you might consider include Aweber or 1shopping cart.

How Can You Use Your Database?

Here are some tips for using your database to benefit your business:

1. Request the spending habits of your customers or keep track of it. This will help you improve on the overall design of your website, as well as aid in writing advertising campaigns to become more persuasive and targeted for your shoppers.

2. Find out (ask in your surveys) what your customers dislike and like about your website and business. This will be helpful in making the necessary changes or focusing on the positives.

3. Are your customers making good use of your products and services? Are they getting the help they need when they reach out to you? Ask. This can help you improve in the areas of your customer service.

4. What do your customers want or need in regards to your products or services? This can help in testing ideas, getting new products, or adding new services.

5. Build customer loyalty; find out what your customers think about your current services or products, and how you can improve.

6. Ask your customers what features or benefits they best like about your services or products? This information can be useful in sending cards electronically on birthdays or holidays as you announce new features and benefits, and then explain them in announcement messages.

In summary, the benefits of database marketing are virtually endless. Collecting information can only help you improve on your business while allowing the internet to be your guide. Give it a try and see if your profits skyrocket when you use database marketing to your advantage.

why become lead generation expert

Why Become Lead Generation Expert?

The term Internet Marketing includes, network or mlm marketers, affiliate marketers, and any person with an online home based business.

Here are some compelling, but not limited to, reasons why you must become a lead generation expert:

The Bad Side Of Not Generating Your Own Leads

1. Relying on advertising your business directly is not enough, and what’s more, it is very expensive. If you are a network marketer, or an affiliate marketer, you know that when you signed up for that program, the company gave you a URL with your username and/or code to pay you a commission for every sale you make. Once you have your affiliate page, some merchants will give you an online back office with some marketing materials such as Banners, emails, etc. All you have to do now is advertise your mlm or affiliate page. Besides making phone calls you now have to advertise your business to expose it out on the worldwide web to get leads and/or prospects. There are many online companies that can advertise your business, but if your advertising budget is limited, you can’t risk throwing away $2,000 bucks or max your credit card.

2. Renting email lists to advertise your business is not very effective either. Although renting email lists is Spam free, many of them are not legitimate, others are very expensive, and still many others are constantly bombarded with ads that your ads go straight to the trash.

3. Buying lead packages. Many companies advertise targeted leads, and again there are many frauds that will tell you their leads are fresh, but they keep selling them over and over! There are some good companies, but their lead packages are far from affordable. The worst thing about it is, that after you purchase a lead package and the leads turn out very unresponsive, you’ve lost your investment. So what is your Return On Investment? A waste of time, money, and your own efforts!

4. Posting on FFA sites. It doesn’t work either. People who visit FFA sites expect everything for free, and don’t plan to pay for anything. So why waste your time and effort?

The Good Side Of Generating Your Own Leads

1. The first good news is—it is not very difficult to become a lead generation expert!

2. There are some amazing cost-effective ways to generate your own leads. Learning to generate leads on your own is more cost-effective, efficient, and productive.

3. Becoming a lead generation expert gives you a feeling of being a leader. Once you learn, you can teach others how to do it and follow in your footsteps.

4. You can tailor your lead generation tactics to target specific niche markets. This allows you to have more targeted prospects, and therefore improving conversion rates.

5. It is the only way to build a foundation for your business. Generating leads creates a list of prospects, and having prospects in your list is what will bring paying customers to you and your business.

How Do You Generate Your Own Leads?

When I was a rookie, I was ignorant when someone spoke about a lead capture page, or an opt-in page. I used to ask, what is a lead capture page, or an opt-in lead, and how does it work? If this is all new to you, don’t feel bad, we all go through this learning curve.

Basically a lead capture, or opt-in page, is a web page with an offer, and a form where a person can opt-in or subscribe to a newsletter or email list. The prospect inserts his/her name in the form, and he/she is taken to another page, either a thank you page, a download page, or the actual affiliate or mlm website. Once a prospect has entered his/her name, he/she has opted-in to your list, or, you have captured his/her email address, and has become an opt-in subscriber!

The offer in your opt-in page should be something appealing, with a perceived value to give your prospect a good reason to opt-in to your list.

Your opt-in form should have fill boxes to let the prospect input his name and email address or more information depending on what your business is about.

Once you have captured his/her name and email address, where does the information go? Your opt-in page and form should be tied in with an autoresponder system. The autoresponder system takes care of the mechanics.

When your list starts growing, it is your responsibility to nurture and cultivate your prospects with free useful information about how they will benefit somehow with your products and services.

In summary, create your own opt-in page, and drive targeted traffic to it. Becoming a lead generation expert is best thing do because is more cost-effective, can target more focused niche markets, less chance to go out of business, and more importantly, this expertise will help you build your own client base, or prospect/customer list, and ultimately make you more money.

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Understanding Email Marketing

Do you understand email marketing? If you do not, you do not have to worry just yet. This is because the concept of email marketing is relatively new and many business owners have not started to take advantage of this wonderful marketing tool yet. However, there are some savvy business owners who are already employing email marketing techniques to create additional business for themselves and to gain an advantage over the competition. While not having a great deal of knowledge about email marketing is not an immediate threat to your business, you should start learning about this concept to ensure it does not become a problem for you later as more and more business owners in your niche begin to take advantage of the concept of email marketing. This article will provide information on email marketing which should be useful to business owners who do not have experience with the subject matter.

Business owners should first understand the options available to them in terms of email marketing. The most common options include sending out mass emails with promotional materials, publishing and distributing e-newsletters and offering correspondence courses via email. The advantage to all of these marketing strategies is the ability to reach a worldwide audience. Unlike traditional methods of marketing such as television and radio ads or print media ads which only reach an audience in a limited area anyone with access to the Internet can benefit from your email marketing techniques.

Mass emails are the most popular form of email marketing. This includes emails which are sent to hundreds, thousands or even millions of recipients at once. The problem with this type of marketing is the potential for having your emails viewed as spam. This is likely to occur if you send your emails to recipients who have no interest in your products or services and have not expressed interest in receiving emails from you.

E-newsletters are also becoming increasingly popular as a form of email marketing. E-newsletters can be a simple or as complex as you prefer and may include text, graphics, advertisements, links or any combination of these elements. One of the first decisions you will have to make is whether you wish to make your e-newsletter strictly text or include graphics in the e-newsletter. If you are on a tight budget, it may be worthwhile to only include text to avoid the need to hire a graphic artist. You may be able to incorporate graphics yourself but they won’t look nearly as professional as the graphics provided by a professional. Likewise you can certainly write your own copy for your e-newsletter but you will likely create a much better impression if you hire a qualified professional writer to create the content for you instead.

Hiring a professional graphic artist and a professional writer may seem like an extraneous expense but it is actually quite important. Your e-newsletter may be the first impression many potential customers get of you and your work so it is important to make sure everything is of the highest quality.

Correspondence courses offered via email is the final email marketing strategy we will discuss. These courses may be either offered for a fee and turn into a source of income themselves or they may be made available for free. The theory behind offering these courses for free is they often contain subtle advertising urging visitors to invest in the products and services offered by your business. Whether you charge for your email correspondences courses or offer them for free, care should be taken to ensure the information contained in these courses is completely accurate. This is critical because potential customers who receive these email courses will be judging your business based on the quality and accuracy of these email courses. If they are filled with errors the potential customer may doubt the quality of your work and seek out the products and services offered by others including your direct competitors.

Email Marketing Mistakes

Many business owners who opt to try email marketing make the mistake of believing any type of email marketing is beneficial. This is simply not true; there are a number of mistakes business owners can make when they organize an email marketing campaign. Examples of these types of mistakes may include allowing promotional materials to be tagged as spam, not following up with promotional emails, not being prepared for an influx of customers after an email marketing effort and not marketing specifically to the target audience.

We will begin our discussion on email marketing mistakes with spam. Spam is a problem which is reaching endemic proportions. Each day Internet users are bombarded with spam from around the world. This may include a host of unsolicited emails which are promoting products or services the recipients may or may not be interested in purchasing. A critical mistake business owners can make in email marketing is to issue emails which are likely to be construed to be spam. This may result in the emails never reaching the recipient or the emails being deleted, without being read, by the recipient. Avoiding the potential of falling into the spam category is not very difficult. It basically involves ensuring your promotional emails contain more useful copy than blatant advertising. This will make it more likely for your emails to be taken seriously.

Another email marketing mistake often made is failure to follow up on promotional emails. Sending out emails to interested parties can be very beneficial but it is even more beneficial to contact these email recipients by other methods such as mail or telephone to answer any questions they may have and offer any additional information they may require. This type of follow up can be much more effective than simply sending an email and allowing it to fall into the abyss of an overcrowded email inbox.

Business owners may also run into the mistake of not preparing themselves for an influx of customers after an email marketing effort. The express purpose of email marketing is to generate increased interest in your products or services. Therefore it is critical for business owners to anticipate an increase in business and be prepared to accommodate this increased demand for products and services. This is important because potential customers who have to wait for products or services may seek out your competitors who are better prepared to provide them with products or services immediately.

Finally a critical mistake made by business owners is to not tailor an email marketing campaign to their specific target audience. This can be a problem because it may result in the email marketing being less effective. Business owners typically make this mistake because they fall into the trap of believing that it is more important to reach a large audience than it is to reach a target audience. You may blindly send your email marketing materials to millions of recipients and only generate a few leads. However, you could send the same email marketing materials to a smaller group of only a thousand recipients who all have an interest in your products and services and will likely generate more leads from this smaller email distribution list. It is not only important to send your message to members of your target audience but to also tailor your message to suit this audience. Creating an email message which will appeal to a variety of individuals is not as important as creating a message which will appeal to members of your target audience.

You will need an autoresponder system to market with email  and any respectable provider will help you in setting up your system.

Building a Home Internet Business Its Easier Than You Think

Building a home Internet business does not take an enormous chunk of money or computer expertise to get started. With a business based on the Internet, you will be surprised at how easy and cheaply you can have your own business that makes money for you. You do have expenses when building a home Internet business, but they are very minor when you compare them to the expenses involved in a brick and mortar business.

Going into Internet based businesses blindly is not really a good choice. You do need someone to mentor you while you are building a home Internet business and there are many legitimate programs that you can enrol in to help you as you are building your business from the ground up.

Before you start building a home Internet business you need to determine what it is you want to sell. It may be something you know that consumers really want to buy, but you do need a plan so that they will buy from your Internet based business. Therefore you have to think about the design of the website and how you want to market the products. It will only take a few sentences to achieve the goal of selling from your Internet business when you explain to customers visiting your site, why they need this product. You dont need to be a superb author to do so. This will keep the customers interested and want to explore what you have to offer.

Begin building a home Internet business with the end goal in mind. Make a list of all the keywords associated with your product, including the benefits, because this is how Internet based businesses get high rankings in the search engines. Describe what it is your business sells and set a goal for yourself in terms of how much money you would realistically like to make from this business.

The next step in building a home Internet business is to start thinking like a customer. If you were to search the various Internet based businesses selling this same product, what would you be looking for? You can test out your plan for your home based Internet business by using the keywords you came up to do an online search. This will give you an idea of how many Internet businesses there are selling this same product. You may decide to continue or you might start building a home Internet business with a different focus. There are almost limitless ideas for working from home with a business on the Internet.

Building a home Internet business is extremely achievable for almost anyone, it just takes some application and some knowledge about how to do it, which is always available.

Effective Email Marketing

Effective Email Marketing

Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept of email marketing. However, email marketing does have some disadvantages as well. In this article we will examine the advantages and disadvantages of email marketing and will also provide some insight into how to plan and execute an effective email marketing campaign.

Email marketing certainly has a set of unique advantages over other types of marketing both online and offline. Perhaps one of the most significant advantages to email marketing is the ability to reach a worldwide audience with minimal effort. It is certainly possible to reach a worldwide audience with other types of advertising but traditional types of advertising such as television, radio and the print media are not nearly as effective for reaching potential customers around the world all at once.

Another major advantage to email marketing is it is extremely affordable. This is significant because there are many other types of marketing, including Internet marketing, which are significantly more expensive than email marketing. The costs associated with email marketing are minimal. Ideally you will already have a list of email recipients who are interested in your products and services so there is no cost associated with obtaining a list of email addresses. Additionally the cost to send out emails is minimal and can be considered part of your regular operating costs. All of these factors already make email marketing extremely cost effective.

However, there is some cost involved in email marketing. Primarily this is the costs associated with writing the advertisements and creating any graphics which will accompany the email advertisements. This will require hiring a writer to write the copy for the advertisement and a designer to create and implements the graphics. The cost of these services will vary pretty widely but in general you will pay more for writers and designers with more experience. This is because these writers and designers are expected to be able to produce a higher quality of work than those with less experience could produce.

The most obvious disadvantage to email marketing is the possibility of having your email marketing viewed as spam. This is a very important problem because it could prove to be quite costly in terms of the profit margin for your business. Each day Internet users are bombarded with unsolicited emails serving as advertisements. This problem has reached epic proportions and the abundance of spam infiltrating the email boxes of innocent Internet users has to be cautious and suspicious about any email they receive which is unsolicited and appears to be promoting a particular product or service.

Emails which contain subject lines or content which appear to be similar to spam may be automatically transferred to a spam email folder by the email system. Emails which are not automatically deleted may be deleted without being opened simply because the recipient does not recognize the sender of the email. Both of these problems can result in essentially wasted time for the business owner because the recipients are not even viewing the emails advertising the products and services offered by the business. Additionally, they may result in complaints being lodged against the company for being a purveyor of spam.

Now that you understand the advantages and disadvantages of email marketing, you might wonder how you can maximize the advantages to use email marketing to your advantage. The most important factor to consider is your email distribution list. This should consist of former customers who have expressed a desire to receive emails with information and advertisements as well as potential customers who have also expressed interest in more information.

The content of the emails should also be carefully considered. They should certainly highlight the products and services you offer but should do so without appearing to be a hard sales pitch. A writer with experience in writing this type of copy should be able to assist you in providing insightful and accurate copy which also entices the reader to find out more about your products and services. Finally your emails should provide the readers with a call to action. This should be a statement urging the reader to take a specific action such as making a purchase or researching a product.

List Building – Your Bread & Butter

List Building – Your Bread & Butter

“Bread and Butter!” That is what people say who are walking along and an obstacle comes between them. They release one another’s hand and walk on either side of the obstacle, then rejoin hands and say, “Bread and Butter”. It’s symbolic. Bread and butter belong together.

Another way the term ‘Bread and Butter’ is used is to denote the main substance of an enterprise. “That trick is his ‘Bread and Butter’ trick.” This means that it is the backbone of his act and that he depends on it and relies on it regularly to sustain him.

Both interpretations of the term ‘Bread and Butter’ apply to list building and Internet Marketing. You just can’t have one without the other. You can’t separate the two because they belong together and, likewise; they are the sustaining part of an Internet marketers business.

List building is the first, most important and most constant of all the tasks that Internet marketers engage in. Their lists are their bread and butter and their lists and their businesses belong together. Neither can exist without the other.

You won’t have to wander around the Internet very long before you will find people saying that list building just isn’t important… and that it isn’t even necessary. Don’t you believe one word of that hooey… and that is precisely what it is… hooey!

That is without a doubt the worst Internet marketing advice that is available anywhere on the Internet… and there is lot of useless information out there. There is useless information but the idea of not building a list is just downright dangerous advice to follow. List building isn’t important… it is absolutely vital… it really is your bread and butter. Without a list, you are simply without a business.

The CAN SPAM act of 2003 made is illegal to send bulk marketing emails without the consent of the recipients. That is the law. The penalties for disobeying this law are tough! You can be fined up to $11,000 per unsolicited marketing email that you send!

It wouldn’t take but one to do a lot of damage and if you send hundreds, you’ll never get the fine paid off… at least not in just one lifetime. Do you NEED an opt-in list? YES! Your list is your bread and butter.

Now, let’s discuss ways in which one can go about building that bread and butter opt-in list. There are several ways that have been proven to be very effective list building techniques.

One way to build your bread and butter opt-in list is to write articles and submit them to article banks.

If you weren’t blessed with any writing ability at all or if you simply do not have the time to devote to writing articles, you can have articles written for you by ghostwriters or you can join a PLR site and download articles that will just need some rewriting to prevent them from being identified as duplicate content by search engine spiders. These articles need to be no longer than 300 to 400 words and they need to be keyword rich. Your resource box needs to include your name and a link to your website.

Another proven list building technique is to join and post to blogs and forums that are dedicated to a topic that relates to the products and services that you sell.

You must be careful not to post blatant advertisements on these sites. That’s a big no-no. You will need to post 3 to 5 times each and every week to these sites and you sig tag on your posts needs to be your name and a link to your website.

Exchanging links with websites that sell products and services that are complimentary to but not identical to the products and services that you sell is another way to build your bread and butter list.

Now, some marketers do not believe in link exchanges. They object to the idea of two way traffic and don’t think that a marketer should ever post a link that takes traffic away from his or her website. The key word, however, is TWO way. A link exchange also brings traffic to your website that you might not otherwise ever see and every person who visits your website is a potential customer or, at the very least, a possible addition to that bread and butter opt-in list.

Then there is paid advertising to consider for the purpose of list building.

A PPC (Pay Per Click) campaign is not free, of course, but if your list is greatly increased because of it then it will be money that has been well spent. PPC campaigns are very effective tools for list building… and more especially so if you can give something away for free. People do love ‘free’. Free reports… free utilities… free E-Books… if it’s free, it adds to your bread and butter opt-in list.

A very effective, maybe even the most effective, way to use paid advertising to build your list is to advertise in E-zines that relate to the topic of your website and to the products and services that you sell.

E-zine advertising is very targeted advertising that has proven to be effective as well as cost effective. The people who will see your advertisement are the very people who are most likely to buy the products or services that you sell and to join your opt-in list… and, did I mention that it is cheap? You can usually get an advertisement in an E-zine for $30 or less.

The well established and savvy Internet marketers all know just how important list building is. List building is at the top of their ‘to-do’ list every single day. List building is never considered a side effect… it is the object of their attraction to every enterprise that they consider undertaking. They know that their lists really are their bread and butter. They fully understand that without their lists that they are without a business and you should believe that with all your heart because it is true.

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