Tag Archives: audio

web audio a how to boost website performance by adding web audio

Web Audio – How To Boost Website Performance By Adding Web Audio

It is clear that web audio and web video are taking the Internet by storm. Many webmasters are realizing that although it is very important to get more traffic to their websites that it is even more important to convert traffic into sales.

Many internet marketers agree that a conversion ratio, between website traffic and website sales, of between 1% and 3% seems to be the industry norm and that 2% is a good average ratio. What this means is that, on average, only 2 out of every 100 visitors will actually become a customer.

Webmasters often make the mistake of only focusing on ways to attract more traffic instead of also finding ways of converting more visitors into customers. However, more and more webmasters are realizing that website success is a two tier approach, namely:

1) Getting Traffic, and
2) Converting Traffic into sales.

In the case of paid advertising, very often website traffic can only be increased by spending more on advertising. It is common for the ratio between traffic and advertising to be 1:1, meaning that if you are currently spending USD 100 to get 500 website visitors you will need to spend USD 200 to get 1000 website visitors.

With the cost of paid advertising becoming more expensive, many webmasters are now looking for ways to rather increase the conversion ratio between traffic and sales instead of spending more money to attract more visitors.

A 2% traffic versus sales conversion ratio leaves a lot of room for improvement and by only increasing the ratio by 1% to 3% sales would in fact increase by 50%. Talk about powerful leverage, and without spending extra money!

Sounds great but seems like a daunting task? The advent of web audio and web video have given webmasters access to a great tool for breaking the silence of the world-wide-web.

Instead of visitors coming across a “silent movie” type of website (actually even worse than an old black-and-white silent movie) they can now be greeted by a warm and friendly voice that make the website seem a lot more human and customer friendly, thanks to web audio.

By using web audio, a webmaster can tell his visitors more about the site, the products or services being offered and let them know exactly what to do when they are ready to place an order.

It has also been proven that web audio can significantly increase ezine opt-in rates by simply explaining to visitors the benefits of signing up for a free newsletter in a couple of sentences.

Research have shown that by adding web audio, it is not uncommon for website performance to increase by up to 312% This is equal to increasing a 2% traffic versus sales conversion ratio to over 8% without spending any additional money on advertising.

A common concern for webmasters, that have no prior experience using web audio as a marketing tool, is that they think it is difficult to install web audio buttons on their web pages. In fact, nothing can be further away from the truth.

A good flash audio software program should allow you to add web audio to any web page in less than 3 minutes.

It is clear that web audio has had a dramatic impact on internet marketing and we can safely assume that it will continue to grow in importance as more and more webmasters realize the importance of converting more traffic to customers instead of only focusing on ways of getting more traffic.

why do i need video and or audio on my website

Why Do I Need Video and/or Audio On My Website?

Bottom Line: If your website and emails are silent, you’re leaving money on the table! Its that simple.

More and more online marketers and business owners are seeing the light and recognizing the tremendous benefits of incorporating multimedia into their online marketing strategy. It’s a proven fact that multimedia more easily and effectively captivates your audience and grab’s the attention of your prospects, visitors, subscribers and customers. Time and time again research has shown that using multimedia in the form of video and/or audio advertisements increases conversation rates, buy rates as well as subscription rates for a product or service.

If studies consistently show the advantage of incorporating multimedia into your online marketing campaign, then those who have not yet added multimedia to their advertising need to seriously rethink and reinvent their marketing strategy.

“As traditional banner ads continue to decline in their effectiveness…leading companies..[will turn] to streaming media to juice up their online advertising. These initial trials are just the beginning of what industry experts believe will be a huge market…Streaming media has a 70% response rate for content, a 60% response rate for advertising information, and a 49% “buy” rate for online merchandise. (Source: Hostcentric Streaming Media: Industry Outlook).”

When you look at the above statistics put together by leading authorities, can you really afford not to jump at the chance to use Multimedia as an advertising strategy?

Look at it this way, without Video and/or Audio your site appears static to the visitor and after seeing hundreds of these types of sites, your customer becomes desensitized which is why sales conversion rates have systematically dropped over the last couple of years all over the Internet.

Savvy Internet Marketers know this and have already seen the light. You’ll notice that many of these “Gurus” are lending voice to their sales copy in an effort to increase their conversion rate and many have incorporated video into their marketing. In essence, they are re-inventing themselves, recognizing the tremendous power and benefits inherent in multimedia and using it to captivate their intended audience and to convert prospects into subscribers and customers.

Think about it…you can convince your prospect to buy your product or service or subscribe to your ezine or newsletter much more easily with a 3 minute video as opposed to a long winded sales page that doesn’t convey your passion for your product, service or publication. The human voice has the power to influence, motivate, and persuade prospects to take action with much less resistence and reluctance.

These days there are scams all over the Internet and as a result people are very skeptical of many sites and ultimately the “online” business owners behind these websites. By using multimedia in the form of video and audio messages, you leave visitors with the impression that you are a “real” business and someone they CAN trust.

By using multimedia, you can also communicate better with people, specifically prospective customers, allowing you to get your point across much easier which all leads to one end result- MORE SALES!

There are many others benefits to speak of which include the following:

1. Explain selling-points much more easily and clearly to captivate your potential buyer.

2. Describe your product or service and the benefits of using it clearly and concisely.

3. Video and Audio conveys PROFESSIONALISM and most importantly it provides you with something that is essential in any business- CREDIBILITY. With credibility, you can sell more of your product or service, build that sacred opt-in list much more quickly and convince visitors to click on a link to an affiliate program you are advertising.

Therefore, as an increasing number of online business owners and marketers recognize the competitive advantages of multimedia and its power as a communication vehicle, multimedia content will become an integral part of the web experience.

Again, the question asked is “Why do I need Video and Audio on my Website?”

The simple answer: Multimedia is quickly becoming a necessity to the sustainability and future of online businesses. Very soon, all online business owners and marketers without exception will need to incorporate multimedia into their marketing strategies to maintain the continued existence of their online presence.

Do advertisers on TV try to sell you their products and services by using written text?

I rest my case.