Tag Archives: build

how to build a list with ebay

How To Build A List With Ebay

Ebooks are not the way to make money on eBay, as glutted as the eBay market is with them. But, there is still money to be made with them if you know how to work the system. Selling an ebook on the site subjects you to intense competition, many times by people selling the exact same product for a dollar or less. There are also those who sell them even cheaper, losing money on each transaction through eBay and PayPal fees. But there is a hidden profit potential behind those .01 ebooks.

The cheap ebooks people sell on eBay are often sold with resale rights. This means that you can always find plenty of inexpensive ebooks to sell, but it also means there are hundreds of people already selling it. But by utilizing the sales in another way, a workable list can be built in order to generate sales for the real items you are selling.

Buyers on eBay these days are looking for incredibly cheap ebooks. So to get the customers you need, your books will have to be priced similarly. By having a low price, you will get more customers, making your list grow quickly. Once the sale is made, you can talk the customer into subscribing to your newsletter or other targeted marketing that you have available. One way to convince buyers to join is to offer them more ebooks for free. With that carrot dangling above them, buyers will jump to join your list. It’s a great deal for them- free ebooks. It’s a great deal for you- a cheap customer list. And with a list in hand, the door opens for countless other ventures.

There is yet another way to create lists using eBay itself. If you don’t have a newsletter autoresponder already set up, you can actually send newsletter through the site. The site now has its own newsletter system that can be subscribed to by any of your customers, making the whole venture impossibly easy.

If you are really creative, you might even come up with two newsletters, and get buyers to subscibe to both- one through your own ezine or newsletter, and one through the eBay system. If both newsletters have complementary information, both newsletters will be of interest to buyers and both will have subscribers. This keeps your products and information firmly in the mind of the buyers, likely leading to future sales down the road.

So, think of eBay as simply the first step on the road to ecommerce, instead of the end result. Hook them there, and then release them into your own site, where the real profit potential is much higher. If you have a content site set up (and if you don’t- get one), the newsletter can direct them to your site to read the new information you will post each week or month. This drives up your site’s page views, leading to increased AdSense dollars, as well as having the items you are selling right there for the buyer to look at. It may hurt to sell something for less than the transaction costs, but you’ll be feeling a lot better when those affiliate checks start arriving.

secret to online marketing success a build your database

Secret To Online Marketing Success – Build Your Database!

Whatever you may be marketing online – whether it’s a product, service, or information – one of the most basic yet most important step in growing your business online is to Build Your Database. There are many beginners out there who are believe it to be enough to direct customers to the order page on their site. A sale equals success, the belief goes. But that is false. Now that they have bought from you – now what?

Who were they? Where are they from? How can you get in touch with them? They bought from you once, wouldn’t it make sense they may want to buy again? Or refer someone if you’re running your business properly? Folks, these are very valid questions. No good business person, online or offline, is going to be successful off of one-visit clientele (with some exceptions, of course, such as highway rest stops).

Do your research. You will find it common knowledge that it costs a lot more money to gain a new customer then it does to keep an existing one. You have to generate repeat business. How do you do this? There are a few ways, but what we’ll be discussing here is creating a data capture page.

Your goal is to have your prospective customer fill out his/her contact information (name, email, possible phone number) before placing their order. The trick is to do this in a way that it doesn’t turn them off, and make them hit the back button and look for another site. If you are going to be shipping the product to them directly, then you should already have something built in to capture this information. However, that doesn’t necessarily mean you’re legally allowed to contact them.

What you want is to be able to gather contact information, and to be able to use it. You want to be able to reach out to your contact list to let them know about promotions, new products, sales, special offers, etc. If you’re seeing the big picture here, you realize that this translates into instant cash. Once you’ve built your database to a substantial size, you’ve pretty much created a cash machine. Yes, you’ll continue to market your business online for new prospects. However, anytime you have something new to offer or simply want to remind your customers that you’re there to increase sales – all you have to do is put together a sales letter and shoot out an email to your database.

Most of them will have bought from you in the past and will trust you. If you’ve kept contact with them with regular newsletters, they’ll be familiar with you already. Both of these are huge advantages over any other company.

One of the most effective way is to have a data capture site at the beginning of the sales process. Offer something beneficial to them in exchange for their data.

A free coaching session

A free report

A special discount

Free access to an Ezine/newsletter/course valued at $XYZ.00

Be creative, or go online and look at some successful sites for ideas. It just has to get the prospect to want what you’re offering, so they’ll quickly and eagerly fill in their info.

It goes without saying that this all has to be done with integrity. Offer something genuine and of value, and once you have their info, always contact them out of good intention. You must always have your customers best interest in mind, or your business will eventually die. Karma exists in a big way in business.

I hope this gave you a good idea of how a data capture page works, and the importance of building a customer database for your business. Good luck with this, and if you need any more information, help applying this, or just some examples – please don’t hesitate to contact me and ask.

To Your Success