Tag Archives: business

creating blissness from your business living in rhythm with your heart and soul

Creating Blissness From Your Business: Living In Rhythm With Your Heart And Soul

The word blissness came to me as a result of a challenge issued to me by my creativity coach. She was praising me on the progress I’d made in my fledgling business. I actually shuddered when she said the word “business,” as it conjured up images of women in austere dark suits clutching heavy briefcases, sitting in endless boring meetings and never having time to do what they really wanted to do.

My coach suggested that if I didn’t like the word business, to think of a different word to call it. I accepted the challenge. A few weeks later, the word “blissness” blossomed in my mind and I gleefully chose it for my own. I know that teaching SoulCollage® workshops and building my website, KaleidoSoul, is a business, but I choose to call it my “blissness” because it is giving me something that I never had before: an opportunity to share my passion for SoulCollage® with the world in a way that creates money and spreads joy at the same time.

SoulCollage® is a personal growth tool (created by Seena Frost) that is a mystical, magical blend of self-discovery and the fun of collage. Each participant creates his/her own deck of collaged cards using magazine images that speak to the subconscious mind. A SoulCollage® deck has four suits that represent our personality parts, persons who have influenced our lives, animal energies that assist us as allies, and archetypes who resonate with and inform our life’s direction and purpose. Inner surprises abound as we interpret our cards and do soul readings with our decks.

I knew immediately on making my first SoulCollage® card that I wanted to create a business revolving around it, but I had no idea what this would involve. However, I was so passionate about SoulCollage® that I dove right in. I had no business plan, and my only goal was to share the wonders of SoulCollage® with as many people as possible.

The key to creating a blissness as opposed to a business springs directly from one’s passion (heart) and intuition (soul). There’s no way to create work that sings to you unless you are living that work from your own heart and soul. And in order to allow the flow of universal abundance, you need to be in touch with your own inner wisdom (intuition).

I began by avidly continuing work on my own SoulCollage® deck. The deeper I went with the process, the more excited I became about sharing it with others. I set up a few local workshops in eastern Massachusetts, and began teaching.

It soon became clear to me that I needed a website, so I did a lot of research and found SiteSell’s Site Build It (SBI), which not only has helped me build KaleidoSoul.com, but is helping me to market it as well. Getting KaleidoSoul up and running was a crash course in web design, internet marketing, keywords selection, and the basics of HTML, but I thrilled to the challenge.

After that, each step I’ve taken has come from following my intuition. This has been a real lesson for me in being open, aware, and listening at all times. As I have continued on this path, I have found myself led to take the next step, and the next…

I trust my inner hunches and follow where they lead. In this fashion I have created a monthly ezine called Soul Songs, found other websites interested in helping me promote KaleidoSoul, developed an active community of SoulCollagers on the Yahoo Groups board, written e-courses about SoulCollage, and am now getting ready for our first KaleidoSoul Kindred Spirits Members-Only Tele-Class as well as our first annual SoulCollage® Weekend Retreat this August.

There are plenty of things about this blissness that are tedious, of course- photocopying flyers for my workshops, writing press releases and website updates, to name a few. Yet when I remind myself that this is all a part of my blissness, I am reminded of why I began it in the first place- to live in rhythm with my heart and soul. And then the monotonous tasks carry me forward to the next creative step.

I wish you blissness in the daily rhythms of YOUR life and work.

is your online business a hobby or a real business

Is Your Online Business A Hobby Or A Real Business?

A common question today is: “Why aren’t I making any money from my web site?” The main reason for this lack of success is that there are too many hobby sites rather than real business sites on the internet.

Your web site is a hobby business when:

+ Your web page is full of sophisticated animation and graphics taking forever to load;
+ You do not have your own product – instead you have links to many affiliate or network marketing programs, you have never bought the products or services and have no knowledge of their quality or suitability;
+ You respond to email enquiries as and when you feel like it rather than promptly;
+ You don’t provide sufficient contact details on your page so that people can contact you easily;
+ You have a hit counter that keeps on being inflated by you visiting your own site to see how many hits you have generated;
+ You’re advertising and promotion is non-existent or is inconsistent and poorly focused;
+ Your web site does not lead your customer through a sales process; and,
+ You expect that having a web site is all you need to do to make money on the net.

Business success on the internet demands a “real business” approach that is professional and focused on the customer or client. To have a real business requires that you have your own “sales funnel” that will usually involve having your own product or service.

In simple terms, a sales funnel is an approach to the sales process that works very successful for those who implement it properly. At the top of the funnel are your prospects. You qualify your prospects through offering something for free that is directly related to your product or service. In many cases this is a free newsletter or ezine that will allow you to demonstrate your expertise and stay in front of your prospects so that you can eventually convert them into customers.

As prospects move through the funnel, they are offered a product or service at a low price point. For example, an electronic book for $30 could be sold to your prospects. Once they buy this product they have become one of your customers. You have qualified their interest in or need for the products and services that you offer.

Moving into the lower part of the funnel, you offer your customers your higher priced products or services. As these people have already bought from you, trust and credibility have been established and they will buy the higher priced items more readily than if you offered them to your prospects directly. This is usually the area where you will make most of your profits.

While the above is a rough example of the sales funnel concept, I think it illustrates a sales approach that is characteristic of a real business. Additional products and services, including affiliate programs that you recommend, can be offered to your customers with greater potential for profit.

Real businesses know the profile of their likely customers and have a marketing plan for how to reach them in the most cost-effective manner. They are consistent in their advertising and promotion activities. They track the results of all activities so that they know what is working and what isn’t. Decisions can be made on facts rather than guesses.

Full contact details are provided on a real businesses web site so that customers and potential customers can easily contact them. They are customer service oriented and answer e-mails promptly. They also provide a full guarantee that they honour without question.

As they know their potential customers, they ensure their web site is easy to navigate, quick loading, and provides the information their potential customer needs to decide to make the purchase.

A real business is conducted in a professional manner. Real businesses will make real money on the internet today! Don’t operate your web site with a hobby mentality – be professional and follow business success principles and you will be able to build the business of your dreams.

get your online business started through joint ventures

Get your Online Business Started through Joint Ventures

Are you starting a web site solely for the purpose of online business? Well, it would be great to take advantage of the affiliate programs being introduced nowadays.

You can bet on it, you just need to look for reliable affiliate program software and this will get your product or service in front of thousands target customers within a space of a few hours.

Once you have chosen and finished loading the most applicable affiliate program on your website, your next move should be to give it a jump-start. Others would gladly spend enough money necessary to promote and advertise their products and services and affiliate partnership options. However, starting an online business is tough enough, without the added costs.

Stop fretting about limited advertising budgets! Joint ventures scheme will guarantee to jump-start your affiliate program without you having to spend a single cent on advertising. Haven’t heard of joint ventures yet? Then perhaps this article can help you.

A joint Venture is striking up a partnership or collaboration with a fellow webmaster with the bargain of mutual gains, especially in profits and profit sharing. How that would help promote your products to thousands of target customers, you may ask.

Well, though joint venture’s process is this simple, it is a powerful marketing strategy because, once your online business web site strike up a partnership with another web site, they already allow you to leverage the web assets of your partner site.

If your partner has Opt-in Lists or high traffic capability, then you also stand to benefit from these features. Leverage is a powerful marketing concept. Joint ventures utilize this to create a strong bonded relationship and goodwill among other companies, especially those with established people that are your potential customers/clients.

Joint venture’s main draw is that there can be no losing situation by applying it. You and your joint venture partner leverage each other’s assets and resources for mutual benefits. It is a total win-win solution. You gain customers, your joint venture partner win, and your customers and subscriber’s win.

You do not have to spend too much or even risk failure. You will not be risking anything ones a scheme has a total win-win solution. You also give a chance for your products to be marketed using other people’s resources. Once your joint venture partner is an established website already, you gain a very fast way of marketing your products and services.

Joint venture can also bring you new subscribers and customers without you having to spend anything. You get to leverage your partner’s web traffic and let your products and services be exposed to their existing subscribers and customers. For a starting web site, it is a struggle to increase traffic, by doing joint venture. You get necessary traffic and attract potential customers by the thousands.

When you campaign for joint venture deals with other web sites, select them carefully. As much as possible, do not limit your options on non-competitors. Make sure however, that they are indexed in Google. Cut deals with competitors and see if they grab the opportunity, too.

In choosing the joint venture partner, it is necessary to have a plan. Choose those websites related to your online business website. Take the time to locate those that sell to your target market. Consider also what products or services they are selling. Be clear about the attributes you seek in a partner. Also, in negotiating with your potential partners, always be prepared for that give and take scheme.

Once you have picked out the more related ones, then you can e-mail or chat with them regarding your proposal to strike up a joint venture deal. Offer them your products and services, complementary to theirs. You will find it easy to find companies that will gladly have you as their joint venture partner once your web site is reputable and your company is credible enough.

Once you got web sites that accepted your joint venture proposal, then it is necessary to make it a success for both of you. You need to clear up each other’s goals for the partnership.

You can also do a joint venture endorsement marketing, especially if you want to host products. In order to be successful in this scheme, you must build a strong relationship with your customers. You can also team up with hosts that have good relations with their audience, if you are going to be the beneficiary.

Joint venture partnership no only help in driving traffic to both your sites, you can also help each other in increasing search engine rankings. You can trade links. You can also contact ezine publishers and enter into a list building joint venture deal with them.

You can strike up with many other joint venture deals. All you need is a little creativity and practicality.

what blogging can do for your business

What Blogging Can Do For Your Business

There is certainly nothing new about the concept of blogging, and yet many business owners and Internet entrepreneurs don’t seem to grasp the power of this simple strategy. This is evidenced by the fact that many business websites do not include a blog.

If you run a business site, but do not currently have a blog, there is a great chance that you are leaving money on the table. Regardless of what kind of business you are in, a dynamic and interactive web log will improve customer response and add profits to your bottom line.

Consider this:

When you use a web log as the platform for your newsletter or ezine, you can post each of your promotions to the web, and then invite your subscribers to your blog to view your most recent update. When readers follow the link from your email to your latest blog post, they will not only have the opportunity to respond to the current promotion, they will be able to browse your blog and take action on offers you made last week, last month, even last year.

Quite often when I mail my list about my latest blog post, I end up making new sales on a promotion I did some time ago. And since my blog is linked to all of my other web sites, it’s easy for me to generate traffic for multiple products and services with just one mailing.

And blogging is a great way to generate new web traffic for your domain. By setting your blog software to ‘ping’ search and directory portals each time you make a post, you can alert a large number of people about your new content with the single click of a button.

Also, search engines are more likely to spider your site on a regular basis if you update your content frequently. With blog software, making changes to the text on your web pages is as simple as sending an email; you just fill in a subject line and post body, and then click ‘submit’.

You can even configure your blog so readers are able to leave comments and questions about your articles. They don’t have to take the time to send you an email, they can just click on the comments link and post their feedback right there on the spot. This is one of the easiest ways possible to encourage productive interaction among your prospects and customers.

Blogging requires no special technical knowledge. Sure there is an advanced side to this marketing strategy, but just adding a web log to your domain and making posts on a regular basis can improve your traffic flow and customer response tremendously.

best small business idea its all about you

Best Small Business Idea — It’s All About You

Getting More Focused — It’s All About You

Jeanna Pool from Catalyst Creative writes a great ezine on marketing each month. In January she shared 5 Great Marketing Tips for 2006. Number 1 was “Stop Focusing on You”. She declares 2006 the year of the client and exhorts you to focus totally on your clients and their needs. I think she’s right on. And I think she’s completely wrong. Why right and wrong?

Because if you’ve been in business for awhile and have great products and great services and aren’t getting the results you want, you may be too focused on your clients and not focused enough on yourself. Last week, I encouraged your to revisit your vision of your business and ask yourself why you started your business in the first place. Now I want you to focus even more on what you want. What exactly do you want out of your business? Do you want more money? If so, how much? Write down a number. Do you want more flexible hours? If so, write out exactly the schedule you’d like. Do you want to change the world? If so, write out specifically how that would look.

Why all this focus on you? Because if you aren’t absolutely clear on what you want, how are you going to know if you are successful? How are you going help your clients if you aren’t taking care of yourself as well. Maybe you need to be making $150,000 a year to provide your family with the life that you wanted. You want to send your kids to college. You want to retire while you are still in active and in good health. Or maybe you want to just make an extra $20,000 a year working part-time while you take care of your children until they are in school. Or perhaps your goal is to make a million dollars a year and live a really incredible life. Defining this is very important. Why?

Because what you want will shape your business. It will determine who your customers are and how you will help them. If you want $5,000,000 in sales, your products and methods are going to be a whole lot different than if you want $50,000 in sales. If you want to work only afternoons, that is going to shape your business as well. If you want to sell your business and retire in five years, that’s going to affect your decisions as well. So right now, get out a paper and pen and get ready to write.

Did you get your pen and paper out? Answer the question, “What do I want out of my business?” Write in as much detail exactly what you want your business to give you. Be as specific as possible. Write as much as you can. Think income, lifestyle, schedule, partners, travel, location, employees. What exactly do you want? Throughout the week, add to this and revise it. Compare where you are right now to what you really want. How large is the gap? Next week, I’ll help you create a plan to narrow the gap with: Why Business Plans Don’t Work — How to Create an Effective Action Plan

growing your business with plr and ebay

Growing Your Business With Plr And Ebay

A lot of Internet marketers use private label rights (PLR) products and eBay to grow their businesses. Here’s how…

• Some PLR memberships come packaged with keyword lists. Use these along with other research tactics to find popular selling items in your niches. You can use the free eBay Pulse section or eBay’s research paid tools to see which products are popular sellers / hot items: check out the auction prices, win info, digital photos, auction sales copy, and specials or bonuses, etc. The goal is to see what you think prompted shoppers to place bids and compete.

• Find good PLR products to sell. Check the rights you have with your license to make sure you can sell your PLR on eBay. Some may require minimum pricing or minimum changes to the original content first. Then package some PRL content into small reports to sell at low cost as lead generators. And package other PLR content as upsells – ebooks, guides, etc. These can be sold either through high-priced auctions and / or off eBay through your own website, ezine / newsletter or blog.

• Set up a basic plan to tackle the following, automating what you can and systemizing the rest for optimum results with minimal effort, time and money:

– Packing and branding your PLR content.

– Adding money-making avenue streams to your packages and PLR content: affiliate product ads and links, banner ads, graphics links to sales pages, etc.

– Uploading the electronic files to your delivery area, setting up automated delivery systems.

• Start with baby steps. You don’t have to spend thousands of dollars on the best video, audio, photo, word processing, automation and other software, for example. Take it easy and proceed slow and steady. Ask on Internet marketing and other forums to see which types of software are available for free or cheap and which have free trial downloads. Automation and other shopping cart systems also offer trials at no charge. So surf around and tire kick. Then slowly grow as sales close, maybe partnering with a friend to co-create packages or getting creative other ways with joint venture opportunities.

• Test different PLR package combinations, automation and delivery set ups, stats, your ad copy and other aspects of your business and operations over time. Then as you find good items and systems that work, repeat them. Thus you’ll have your own systems and won’t need to waste more time, money and effort on these aspects of our business.

• Invest in your business with advanced Internet marketing training, eBay tools and training, your own niche training, etc. Don’t get lazy. Stay in tune with the marketplace.

• Keep trying. Don’t let a failure hold you back. Re-brand something, re-package it, revise it – -and try again. No one is successful 100% of the time. Hang in there. Encourage others and they’ll encourage you in return.

Put these tips to work for your business. Join a lot of Internet marketers who use PLR products and eBay, and grow your business, too.

tips for promoting your home business idea or opportunity

Tips for Promoting your Home Business Idea or Opportunity

By Jimmie Sypolt

From the beginning of commerce, businesses have been promoting the ideas and products of other businesses as a way to make their own business a successful one. For example, you may see that a real-estate company may promote a particular lawyer in order to close a sale while that lawyer will also promote that real estate company in his firm.

Everyone has heard of the barter system and may have thought that this system is outdated and is not used anymore. However, with modern technology, the barter system is still alive. People still trade services and items rather than using money. The business of Internet marketing is proof that the barter system is still alive.

In the Internet Marketing world, we call this new form of the barter system, cross promoting. This system is in place to trade of advertising space. Advertising companies in the past have charged top dollar for premium advertising space on the most prominent bill boards or a radio station that has millions of listeners.

Now, with the availability of the Internet, instead of paying for advertising space in this way, you would place the ad for your own home based business idea or opportunity on another website while the other website places their ad on your website. Cross promoting can be done in many ways and can be a very cost effective way for you to advertise your Internet business.

Reciprocal linking is one major way that webmasters help each other to advertise their products, services and opportunities. Exchanging links with other similar websites as your own, is a very effective, but you should also be aware of who your direct competition is and avoid promoting products and services that are exactly the same as yours.

One of the best things about exchanging links, or ads, with other similar websites is that each website benefits from becoming more popular in the eyes of the search engines. Search engines look at the number of links into a website from other websites throughout the Internet and determine the importance of each website based on these factors. For example, if you are able to exchange links with another website that has a higher search engine ranking than your own, you will benefit greatly from the popularity of that website.

Therefore, reciprocal linking to a more popular site, can not only help increase your advertising ability and website traffic, but will also increase the popularity of your own website by being rated higher in search engine rankings.

Reciprocal linking leads into more opportunities to promote more of your ideas to your customers, or even potential customers, when they subscribe to your ezine, or newsletter. When you get a subscription to your publication, you can now use this as an opportunity to use cross promote your other ideas and opportunities.