Tag Archives: database

secret to online marketing success a build your database

Secret To Online Marketing Success – Build Your Database!

Whatever you may be marketing online – whether it’s a product, service, or information – one of the most basic yet most important step in growing your business online is to Build Your Database. There are many beginners out there who are believe it to be enough to direct customers to the order page on their site. A sale equals success, the belief goes. But that is false. Now that they have bought from you – now what?

Who were they? Where are they from? How can you get in touch with them? They bought from you once, wouldn’t it make sense they may want to buy again? Or refer someone if you’re running your business properly? Folks, these are very valid questions. No good business person, online or offline, is going to be successful off of one-visit clientele (with some exceptions, of course, such as highway rest stops).

Do your research. You will find it common knowledge that it costs a lot more money to gain a new customer then it does to keep an existing one. You have to generate repeat business. How do you do this? There are a few ways, but what we’ll be discussing here is creating a data capture page.

Your goal is to have your prospective customer fill out his/her contact information (name, email, possible phone number) before placing their order. The trick is to do this in a way that it doesn’t turn them off, and make them hit the back button and look for another site. If you are going to be shipping the product to them directly, then you should already have something built in to capture this information. However, that doesn’t necessarily mean you’re legally allowed to contact them.

What you want is to be able to gather contact information, and to be able to use it. You want to be able to reach out to your contact list to let them know about promotions, new products, sales, special offers, etc. If you’re seeing the big picture here, you realize that this translates into instant cash. Once you’ve built your database to a substantial size, you’ve pretty much created a cash machine. Yes, you’ll continue to market your business online for new prospects. However, anytime you have something new to offer or simply want to remind your customers that you’re there to increase sales – all you have to do is put together a sales letter and shoot out an email to your database.

Most of them will have bought from you in the past and will trust you. If you’ve kept contact with them with regular newsletters, they’ll be familiar with you already. Both of these are huge advantages over any other company.

One of the most effective way is to have a data capture site at the beginning of the sales process. Offer something beneficial to them in exchange for their data.

A free coaching session

A free report

A special discount

Free access to an Ezine/newsletter/course valued at $XYZ.00

Be creative, or go online and look at some successful sites for ideas. It just has to get the prospect to want what you’re offering, so they’ll quickly and eagerly fill in their info.

It goes without saying that this all has to be done with integrity. Offer something genuine and of value, and once you have their info, always contact them out of good intention. You must always have your customers best interest in mind, or your business will eventually die. Karma exists in a big way in business.

I hope this gave you a good idea of how a data capture page works, and the importance of building a customer database for your business. Good luck with this, and if you need any more information, help applying this, or just some examples – please don’t hesitate to contact me and ask.

To Your Success

learn more earn more with database marketing qa

Learn More, Earn More With Database Marketing QA

Learn how you can increase your sales and profits with this brief Q/A (question / answer) session about “Database Marketing.” Then take action and see what results you achieve.

What is Database Marketing?

It is the art of assembling and storing various pieces of information pertaining to your customers and prospective customers. Typically, the information gathered is placed into a software program that uses databases and is stored on your computer’s hard drive. Once the information is assembled, it is then used in the advertising and marketing campaigns of your products and services to these people in your database. Database marketing is thus a great way to save both money and time, because it allows you to focus your promotional campaigns to your targeted audience.

What Information Should You Be Collecting?

This will vary from one business to the next. It is really dependent upon the type of services and products you sell. For example, if you only charge $2.00 for your products, it wouldn’t be necessary to gather any yearly income information from your customers. Furthermore, if you sell a service, such as hosting, it wouldn’t be necessary to gather any type of information in regards to the books they have read or want to read. The basics you need to worry about would be the purchase history and the personal contact information. If you need other information at a later time, that would be up to you to decide what is necessary and beneficial to your business.

It is important to understand that you cannot ask for nor store any information that is sensitive. If you are unsure as to what information is sensitive, you should inquire about the laws in the area in which you live.

How Do You Get The Information Online?

The hardest part of gathering information is getting your customers or potential customers to trust you with that information. Many marketers find that the easiest way to go about getting this information is to offer a freebie in return for it, with no obligation to purchase anything. For example, if you offer an ezine or a report, ask your customers to take a survey to receive their free item first. You could also offer all visitors a free ebook, if they of course, fill out the questionnaire offered online.

If you offer a free contest, request this information up front. As with many areas of life, if you give you will get.

Using software or tools can help you keep track and coordinate your databases easily. If you don’t want to use software, you could consider Excel spreadsheet or Microsoft Access to keep track of this information. If you need to gather information or create forms, some tools you might consider include Aweber or 1shopping cart.

How Can You Use Your Database?

Here are some tips for using your database to benefit your business:

1. Request the spending habits of your customers or keep track of it. This will help you improve on the overall design of your website, as well as aid in writing advertising campaigns to become more persuasive and targeted for your shoppers.

2. Find out (ask in your surveys) what your customers dislike and like about your website and business. This will be helpful in making the necessary changes or focusing on the positives.

3. Are your customers making good use of your products and services? Are they getting the help they need when they reach out to you? Ask. This can help you improve in the areas of your customer service.

4. What do your customers want or need in regards to your products or services? This can help in testing ideas, getting new products, or adding new services.

5. Build customer loyalty; find out what your customers think about your current services or products, and how you can improve.

6. Ask your customers what features or benefits they best like about your services or products? This information can be useful in sending cards electronically on birthdays or holidays as you announce new features and benefits, and then explain them in announcement messages.

In summary, the benefits of database marketing are virtually endless. Collecting information can only help you improve on your business while allowing the internet to be your guide. Give it a try and see if your profits skyrocket when you use database marketing to your advantage.