Tag Archives: idea

best small business idea its all about you

Best Small Business Idea — It’s All About You

Getting More Focused — It’s All About You

Jeanna Pool from Catalyst Creative writes a great ezine on marketing each month. In January she shared 5 Great Marketing Tips for 2006. Number 1 was “Stop Focusing on You”. She declares 2006 the year of the client and exhorts you to focus totally on your clients and their needs. I think she’s right on. And I think she’s completely wrong. Why right and wrong?

Because if you’ve been in business for awhile and have great products and great services and aren’t getting the results you want, you may be too focused on your clients and not focused enough on yourself. Last week, I encouraged your to revisit your vision of your business and ask yourself why you started your business in the first place. Now I want you to focus even more on what you want. What exactly do you want out of your business? Do you want more money? If so, how much? Write down a number. Do you want more flexible hours? If so, write out exactly the schedule you’d like. Do you want to change the world? If so, write out specifically how that would look.

Why all this focus on you? Because if you aren’t absolutely clear on what you want, how are you going to know if you are successful? How are you going help your clients if you aren’t taking care of yourself as well. Maybe you need to be making $150,000 a year to provide your family with the life that you wanted. You want to send your kids to college. You want to retire while you are still in active and in good health. Or maybe you want to just make an extra $20,000 a year working part-time while you take care of your children until they are in school. Or perhaps your goal is to make a million dollars a year and live a really incredible life. Defining this is very important. Why?

Because what you want will shape your business. It will determine who your customers are and how you will help them. If you want $5,000,000 in sales, your products and methods are going to be a whole lot different than if you want $50,000 in sales. If you want to work only afternoons, that is going to shape your business as well. If you want to sell your business and retire in five years, that’s going to affect your decisions as well. So right now, get out a paper and pen and get ready to write.

Did you get your pen and paper out? Answer the question, “What do I want out of my business?” Write in as much detail exactly what you want your business to give you. Be as specific as possible. Write as much as you can. Think income, lifestyle, schedule, partners, travel, location, employees. What exactly do you want? Throughout the week, add to this and revise it. Compare where you are right now to what you really want. How large is the gap? Next week, I’ll help you create a plan to narrow the gap with: Why Business Plans Don’t Work — How to Create an Effective Action Plan

tips for promoting your home business idea or opportunity

Tips for Promoting your Home Business Idea or Opportunity

By Jimmie Sypolt

From the beginning of commerce, businesses have been promoting the ideas and products of other businesses as a way to make their own business a successful one. For example, you may see that a real-estate company may promote a particular lawyer in order to close a sale while that lawyer will also promote that real estate company in his firm.

Everyone has heard of the barter system and may have thought that this system is outdated and is not used anymore. However, with modern technology, the barter system is still alive. People still trade services and items rather than using money. The business of Internet marketing is proof that the barter system is still alive.

In the Internet Marketing world, we call this new form of the barter system, cross promoting. This system is in place to trade of advertising space. Advertising companies in the past have charged top dollar for premium advertising space on the most prominent bill boards or a radio station that has millions of listeners.

Now, with the availability of the Internet, instead of paying for advertising space in this way, you would place the ad for your own home based business idea or opportunity on another website while the other website places their ad on your website. Cross promoting can be done in many ways and can be a very cost effective way for you to advertise your Internet business.

Reciprocal linking is one major way that webmasters help each other to advertise their products, services and opportunities. Exchanging links with other similar websites as your own, is a very effective, but you should also be aware of who your direct competition is and avoid promoting products and services that are exactly the same as yours.

One of the best things about exchanging links, or ads, with other similar websites is that each website benefits from becoming more popular in the eyes of the search engines. Search engines look at the number of links into a website from other websites throughout the Internet and determine the importance of each website based on these factors. For example, if you are able to exchange links with another website that has a higher search engine ranking than your own, you will benefit greatly from the popularity of that website.

Therefore, reciprocal linking to a more popular site, can not only help increase your advertising ability and website traffic, but will also increase the popularity of your own website by being rated higher in search engine rankings.

Reciprocal linking leads into more opportunities to promote more of your ideas to your customers, or even potential customers, when they subscribe to your ezine, or newsletter. When you get a subscription to your publication, you can now use this as an opportunity to use cross promote your other ideas and opportunities.