Tag Archives: list

how to build a list with ebay

How To Build A List With Ebay

Ebooks are not the way to make money on eBay, as glutted as the eBay market is with them. But, there is still money to be made with them if you know how to work the system. Selling an ebook on the site subjects you to intense competition, many times by people selling the exact same product for a dollar or less. There are also those who sell them even cheaper, losing money on each transaction through eBay and PayPal fees. But there is a hidden profit potential behind those .01 ebooks.

The cheap ebooks people sell on eBay are often sold with resale rights. This means that you can always find plenty of inexpensive ebooks to sell, but it also means there are hundreds of people already selling it. But by utilizing the sales in another way, a workable list can be built in order to generate sales for the real items you are selling.

Buyers on eBay these days are looking for incredibly cheap ebooks. So to get the customers you need, your books will have to be priced similarly. By having a low price, you will get more customers, making your list grow quickly. Once the sale is made, you can talk the customer into subscribing to your newsletter or other targeted marketing that you have available. One way to convince buyers to join is to offer them more ebooks for free. With that carrot dangling above them, buyers will jump to join your list. It’s a great deal for them- free ebooks. It’s a great deal for you- a cheap customer list. And with a list in hand, the door opens for countless other ventures.

There is yet another way to create lists using eBay itself. If you don’t have a newsletter autoresponder already set up, you can actually send newsletter through the site. The site now has its own newsletter system that can be subscribed to by any of your customers, making the whole venture impossibly easy.

If you are really creative, you might even come up with two newsletters, and get buyers to subscibe to both- one through your own ezine or newsletter, and one through the eBay system. If both newsletters have complementary information, both newsletters will be of interest to buyers and both will have subscribers. This keeps your products and information firmly in the mind of the buyers, likely leading to future sales down the road.

So, think of eBay as simply the first step on the road to ecommerce, instead of the end result. Hook them there, and then release them into your own site, where the real profit potential is much higher. If you have a content site set up (and if you don’t- get one), the newsletter can direct them to your site to read the new information you will post each week or month. This drives up your site’s page views, leading to increased AdSense dollars, as well as having the items you are selling right there for the buyer to look at. It may hurt to sell something for less than the transaction costs, but you’ll be feeling a lot better when those affiliate checks start arriving.

squeeze pages and list building…you cant have one without the other

Squeeze Pages and List Building…You Can’t Have One Without The Other!

Every successful online marketer knows the importance of using squeeze pages! Whether you are marketing your own products, services, affiliate programs or an ezine, you need a squeeze page.

Squeeze pages can be used in many different ways!

The main purpose of having a squeeze page is not only to show your prospect the benefits of what you are offering, but to help you build your opt-in list. I’m sure you’ve heard the saying…the money is in your list!

You build your list by creating an opt-in web-form on your squeeze page or as some call it a landing page asking for their name and email address in return for something of value to them.

If your offer is enticing enough they will then enter their information and end up on your sales page. They may not buy right then, but now you have their information where you can follow up with them later, either by direct email from you or through your autoresponder program.

It’s a known fact that most customers do not buy the first time, it may take 5, 7 or more contacts from you before they do buy what you’re offering. First you need to gain their trust and build confidence with them.

This is the cheapest way to lower your advertising costs! Build a large list of opt-in subscribers/customers who trust you. It’s like money in the bank! One can never deny the fact that a squeeze page is very essential and crucial in this business; and that 98 of the marketers only ask for first name and email address. This of course depends on what you might need the other info for.

3. Squeeze pages can drive traffic to your site. To drive traffic to your site first you should flatter your visitors with perks and bonuses that are related to your product and their interests. Just make sure that the cost of your giveaways can fit in your budget and they must be a quality, deliverable product or service that your lead can use and benefit from.

4. A squeeze page is more likely to produce a 20 opt-in rate of the total number of net surfers who visit your site. You must provide a strong and juicy headline and show your visitors what’s in it for them to tempt your visitor to leave their name and email address so that they can’t wait to get to your website.

5. By creating a squeeze page, you can optimize your email marketing campaign. It has been proven that almost all visitors to your website won’t drag out their credit cards on their first visit. You’ll be able to follow up with your list of subscribers and gain their confidence in you and trust you. Then you can sell them other products (yours or affiliate) and services. If they trust you, they will be more likely to buy what you recommend.

6. With a good squeeze page program you can do split-testing with your headlines, offers and products to find out what is the most effective to bring in customers. If you do split test, then you can logically make more with the same amount of traffic and the same product. What you have to do is to continuously keep testing and to continuously run two versions so that you keep making your site better and better. With the right squeeze page program, it will automatically do the testing for you or there are several tracking products on the market that you can purchase.

7. As with most websites you can add video, images, audio and other media at the push of a button. Again, this will depending on what you use to make squeeze pages as to whether you can add media. It’s been proven that by adding media to your squeeze page, you will get better conversions. I hope by now you can see the importance of squeeze pages in your internet business. They’re simple, easy to make with the right program and they will help you build your list and achieve your peak in online marketing.

“Mike Van Bergen, CEO of 5Star-iNetMarketing.com

managing your mailing list

Managing Your Mailing List

I subscribe to quite a few different email lists. I receive newsletters, links to ezine sites, special sales bulletins, articles on self improvement, and even regular updates on the progress of my favorite science fiction pictures. I’m a big fan of information, and thanks to electronic mail, I can receive loads of it on a daily basis.

It’s great to open my inbox and find an insightful article that helps me put a current dilemma into balanced perspective. It’s also pretty nice to find that software I’ve had my eye on being sold at half price to members of the company’s mailing list. A well managed mailing list is a valuable service that I’m happy to take advantage of.

On the other hand, I’m less than thrilled when I find a message about viagra from someone who told me their newsletter was going to include some great business tips. I’m also not entirely pleased to receive daily updates on the latest pre-launch hogwash from that guy who offered me the email marketing course. And why, someone tell me, do so many people insist on sending me the same articles by Corey Rudl or Yanik Silver? A poorly managed mailing list is a sad thing that puts me somewhere between irritation and sympathy.

I mean, someone obviously got my attention, and even convinced me to fill out a form to receive more information. They got off to a great start, and who knows where things could have gone.

If they had offered some legitimate communication instead of a bunch of garbage, I may not have unsubscribed from their list. In fact, if they had given me some quality info and worked to build a relationship with me, I may well have become their next loyal customer.

Your opt-in mailing list is arguably the most important asset you have as a network marketer. It is imperative that you manage this list in a professional, intelligent manner if you plan to build a successful operation.

Here a few things to keep in mind when working your opt-in leads.

1. Give them what you offered. If you promote a newsletter that focuses on retail skiing equipment, you are likely to agitate your readers by sending them adverts about big savings on fly fishing gear.

2. Be clear about your mailing intervals up front, and make a good effort to maintain this schedule. While additional mailings are sometimes appropriate, sending out “special” notices too often is going to devalue your credibility.

3. Always offer your prospects the option of contacting you directly. Let them know on a regular basis that you’d like to hear from them, and give them your personal email or phone number to open up the lines of communication. People will respond much better to someone who is accessible.

4. Keep your “pitches” realistic and grounded. An honest recommendation about a product you have used and benefited from is much better than the hyped up “best thing since sliced bread” copy you find in your affiliate program’s member area.

5. Be yourself! To build a proper relationship, you must be honest about who you are and what you want. Don’t worry about trying to impress your readers with rehashed “guru speak”.
Email marketing is a great way to build your business. If you apply sound judgement to the management of your opt-in list, you will be rewarded with new relationships and return customers.