Tag Archives: online

is your online business a hobby or a real business

Is Your Online Business A Hobby Or A Real Business?

A common question today is: “Why aren’t I making any money from my web site?” The main reason for this lack of success is that there are too many hobby sites rather than real business sites on the internet.

Your web site is a hobby business when:

+ Your web page is full of sophisticated animation and graphics taking forever to load;
+ You do not have your own product – instead you have links to many affiliate or network marketing programs, you have never bought the products or services and have no knowledge of their quality or suitability;
+ You respond to email enquiries as and when you feel like it rather than promptly;
+ You don’t provide sufficient contact details on your page so that people can contact you easily;
+ You have a hit counter that keeps on being inflated by you visiting your own site to see how many hits you have generated;
+ You’re advertising and promotion is non-existent or is inconsistent and poorly focused;
+ Your web site does not lead your customer through a sales process; and,
+ You expect that having a web site is all you need to do to make money on the net.

Business success on the internet demands a “real business” approach that is professional and focused on the customer or client. To have a real business requires that you have your own “sales funnel” that will usually involve having your own product or service.

In simple terms, a sales funnel is an approach to the sales process that works very successful for those who implement it properly. At the top of the funnel are your prospects. You qualify your prospects through offering something for free that is directly related to your product or service. In many cases this is a free newsletter or ezine that will allow you to demonstrate your expertise and stay in front of your prospects so that you can eventually convert them into customers.

As prospects move through the funnel, they are offered a product or service at a low price point. For example, an electronic book for $30 could be sold to your prospects. Once they buy this product they have become one of your customers. You have qualified their interest in or need for the products and services that you offer.

Moving into the lower part of the funnel, you offer your customers your higher priced products or services. As these people have already bought from you, trust and credibility have been established and they will buy the higher priced items more readily than if you offered them to your prospects directly. This is usually the area where you will make most of your profits.

While the above is a rough example of the sales funnel concept, I think it illustrates a sales approach that is characteristic of a real business. Additional products and services, including affiliate programs that you recommend, can be offered to your customers with greater potential for profit.

Real businesses know the profile of their likely customers and have a marketing plan for how to reach them in the most cost-effective manner. They are consistent in their advertising and promotion activities. They track the results of all activities so that they know what is working and what isn’t. Decisions can be made on facts rather than guesses.

Full contact details are provided on a real businesses web site so that customers and potential customers can easily contact them. They are customer service oriented and answer e-mails promptly. They also provide a full guarantee that they honour without question.

As they know their potential customers, they ensure their web site is easy to navigate, quick loading, and provides the information their potential customer needs to decide to make the purchase.

A real business is conducted in a professional manner. Real businesses will make real money on the internet today! Don’t operate your web site with a hobby mentality – be professional and follow business success principles and you will be able to build the business of your dreams.

get your online business started through joint ventures

Get your Online Business Started through Joint Ventures

Are you starting a web site solely for the purpose of online business? Well, it would be great to take advantage of the affiliate programs being introduced nowadays.

You can bet on it, you just need to look for reliable affiliate program software and this will get your product or service in front of thousands target customers within a space of a few hours.

Once you have chosen and finished loading the most applicable affiliate program on your website, your next move should be to give it a jump-start. Others would gladly spend enough money necessary to promote and advertise their products and services and affiliate partnership options. However, starting an online business is tough enough, without the added costs.

Stop fretting about limited advertising budgets! Joint ventures scheme will guarantee to jump-start your affiliate program without you having to spend a single cent on advertising. Haven’t heard of joint ventures yet? Then perhaps this article can help you.

A joint Venture is striking up a partnership or collaboration with a fellow webmaster with the bargain of mutual gains, especially in profits and profit sharing. How that would help promote your products to thousands of target customers, you may ask.

Well, though joint venture’s process is this simple, it is a powerful marketing strategy because, once your online business web site strike up a partnership with another web site, they already allow you to leverage the web assets of your partner site.

If your partner has Opt-in Lists or high traffic capability, then you also stand to benefit from these features. Leverage is a powerful marketing concept. Joint ventures utilize this to create a strong bonded relationship and goodwill among other companies, especially those with established people that are your potential customers/clients.

Joint venture’s main draw is that there can be no losing situation by applying it. You and your joint venture partner leverage each other’s assets and resources for mutual benefits. It is a total win-win solution. You gain customers, your joint venture partner win, and your customers and subscriber’s win.

You do not have to spend too much or even risk failure. You will not be risking anything ones a scheme has a total win-win solution. You also give a chance for your products to be marketed using other people’s resources. Once your joint venture partner is an established website already, you gain a very fast way of marketing your products and services.

Joint venture can also bring you new subscribers and customers without you having to spend anything. You get to leverage your partner’s web traffic and let your products and services be exposed to their existing subscribers and customers. For a starting web site, it is a struggle to increase traffic, by doing joint venture. You get necessary traffic and attract potential customers by the thousands.

When you campaign for joint venture deals with other web sites, select them carefully. As much as possible, do not limit your options on non-competitors. Make sure however, that they are indexed in Google. Cut deals with competitors and see if they grab the opportunity, too.

In choosing the joint venture partner, it is necessary to have a plan. Choose those websites related to your online business website. Take the time to locate those that sell to your target market. Consider also what products or services they are selling. Be clear about the attributes you seek in a partner. Also, in negotiating with your potential partners, always be prepared for that give and take scheme.

Once you have picked out the more related ones, then you can e-mail or chat with them regarding your proposal to strike up a joint venture deal. Offer them your products and services, complementary to theirs. You will find it easy to find companies that will gladly have you as their joint venture partner once your web site is reputable and your company is credible enough.

Once you got web sites that accepted your joint venture proposal, then it is necessary to make it a success for both of you. You need to clear up each other’s goals for the partnership.

You can also do a joint venture endorsement marketing, especially if you want to host products. In order to be successful in this scheme, you must build a strong relationship with your customers. You can also team up with hosts that have good relations with their audience, if you are going to be the beneficiary.

Joint venture partnership no only help in driving traffic to both your sites, you can also help each other in increasing search engine rankings. You can trade links. You can also contact ezine publishers and enter into a list building joint venture deal with them.

You can strike up with many other joint venture deals. All you need is a little creativity and practicality.

secret to online marketing success a build your database

Secret To Online Marketing Success – Build Your Database!

Whatever you may be marketing online – whether it’s a product, service, or information – one of the most basic yet most important step in growing your business online is to Build Your Database. There are many beginners out there who are believe it to be enough to direct customers to the order page on their site. A sale equals success, the belief goes. But that is false. Now that they have bought from you – now what?

Who were they? Where are they from? How can you get in touch with them? They bought from you once, wouldn’t it make sense they may want to buy again? Or refer someone if you’re running your business properly? Folks, these are very valid questions. No good business person, online or offline, is going to be successful off of one-visit clientele (with some exceptions, of course, such as highway rest stops).

Do your research. You will find it common knowledge that it costs a lot more money to gain a new customer then it does to keep an existing one. You have to generate repeat business. How do you do this? There are a few ways, but what we’ll be discussing here is creating a data capture page.

Your goal is to have your prospective customer fill out his/her contact information (name, email, possible phone number) before placing their order. The trick is to do this in a way that it doesn’t turn them off, and make them hit the back button and look for another site. If you are going to be shipping the product to them directly, then you should already have something built in to capture this information. However, that doesn’t necessarily mean you’re legally allowed to contact them.

What you want is to be able to gather contact information, and to be able to use it. You want to be able to reach out to your contact list to let them know about promotions, new products, sales, special offers, etc. If you’re seeing the big picture here, you realize that this translates into instant cash. Once you’ve built your database to a substantial size, you’ve pretty much created a cash machine. Yes, you’ll continue to market your business online for new prospects. However, anytime you have something new to offer or simply want to remind your customers that you’re there to increase sales – all you have to do is put together a sales letter and shoot out an email to your database.

Most of them will have bought from you in the past and will trust you. If you’ve kept contact with them with regular newsletters, they’ll be familiar with you already. Both of these are huge advantages over any other company.

One of the most effective way is to have a data capture site at the beginning of the sales process. Offer something beneficial to them in exchange for their data.

A free coaching session

A free report

A special discount

Free access to an Ezine/newsletter/course valued at $XYZ.00

Be creative, or go online and look at some successful sites for ideas. It just has to get the prospect to want what you’re offering, so they’ll quickly and eagerly fill in their info.

It goes without saying that this all has to be done with integrity. Offer something genuine and of value, and once you have their info, always contact them out of good intention. You must always have your customers best interest in mind, or your business will eventually die. Karma exists in a big way in business.

I hope this gave you a good idea of how a data capture page works, and the importance of building a customer database for your business. Good luck with this, and if you need any more information, help applying this, or just some examples – please don’t hesitate to contact me and ask.

To Your Success

do you really know why you are submitting your articles to online article directories

Do You Really Know Why You Are Submitting Your Articles To Online Article Directories?

Article submission is perhaps one of the best ways to leverage your products and services on the Internet….that is, if done correctly, but like Link Exchange, I think it’s being abused.

That said, I don’t think Article Marketing is about to die. It’s alive and strong!

I have noticed that a lot of authors are submitting articles for the wrong reasons. Authors are submitting ‘half baked’ articles fueled by a ‘PageRank’ and ‘BackLink’ craze, something I find very fruitless. Like in link exchange, the search engines have wisened up and are getting better at weeding out ‘spam’.

It’s imperative that you submit ‘quality’ articles. A badly written article may generate you that ‘backlink’ that you so much desire, but the real purpose of submitting your article to an article marketing directory is to gain publishers who will willingly publish your articles on their websites, blogs and newsletters; that’s where the real traffic comes from. Publishers should ‘want’ to publish your article, hence the importance of good writing.

Submitting numerous short (less than 500 words), poorly and haphazardly written articles will do you no good. Also submitting the same article over and over with a few modifications is not acceptable; it’s duplicate content and defeats the purpose of a directory. An author needs to sit back, choose a good topic and come up with a article that is an effective marketing tool, an article that captivates the reader and makes him or her want to publish it, print and/or forward it to their friends.

Anything less is essentially a waste of time!

How many times have you seen a website with thousands of backlinks but with no ‘PageRank’ or worse still does not feature in the SERPs (Search Engine Results Pages) at all. Too many, I must say. Too many article directories contain tons of ‘garbage’,…if ‘numbers’ is the game, then why do some of these directories with tens of thousands of articles have very low PageRank or in numerous instances none at all?

Quality rules!

As an author, your number one priority when writing an article is ‘quality and uniqueness’. You must write powerfully and with purpose. Your writing must be attractive and persuasive, otherwise it’s not worth the trouble.

My suggestion: Write a few ‘very good articles’ and submit them to carefully selected article directories. Make sure it’s a well written and useful article….something site owners will want to publish in their blog, website or ezine.

As I post post my own articles to directories, I always find myself refining the article. This may or may not have any direct benefit but I strongly believe it’s part and parcel of the quality control process.

Personally, I don’t worry about PageRank or BackLinks, I also do not force feed my directory and I read each and every article that is submitted to the directory.

Write good articles and let it come to you naturally….the search engines will reward you as bloggers and webmasters post your articles on their sites, something they will only do if your writing is stimulating and relevant.

Look at your article as ‘Your Product’ or ‘Your Service’. A service or product that is not ‘choreographed’ properly will almost always be rejected. If you are having trouble writing, make time and study what the topnotch writers are doing. The Internet is ‘pregnant’ with excellent writers.

As an owner of an Article Directory, I demand from my authors that they make a serious attempt at writing quality articles. For example, I now do not accept anything less than 500 words in length…debatable yes, but shorter articles are usually badly written.

In summary, here are a few salient points to note:

1. Plan, be clear, be original, structured, substantive and interesting.

2. Your writing must be grammatically and syntactically correct. Spelling mistakes are a no-no! Proof read your articles.

3. Your article(s) should be at least 500 words long.

4. There are plenty of writing samples and guides all over the internet. Look for them and use them. Visit article directories and read the articles within. Nobody is asking you to re-invent the ‘writing wheel’, but it’s of utmost importance that you keep abreast with what the top authors are doing.

5. Get feedback from your friends and colleagues. Two or more heads have always been better than one.

6. Write on topics that mean something to you – passion breeds excellence.

7. Finally if writing is too laborious for you, hire a Ghost Writer and let him/her express your thoughts for you.

Article marketing should be a win-win situation for directory owners and authors, therefore responsible directory owners should guide their authors and help them improve their writing; such as digging up information for them and emailing it to them in the form of a weekly newsletter, a blog or a forum.

Additionally, directory owners should engage their authors in meaningful discussions on article and general marketing, as it is part and parcel of the cut throat Internet Marketing Game, a science that must be taken seriously.

writers make money online

Writers Make Money Online

When you think of making money writing, you often think of freelance writing, ghost writing, and writing novels… all of which you can do on the internet. However, I’m wanting to talk about the hidden opportunities for good writers in internet marketing (no, forget blogging).

Information is the key to the internet, whether selling tangible or digital goods. To answer your question, yes, people buy ebooks all the time. They don’t even mind paying for those physical books bound together by a wire. This is because it’s all about information. People are starving for it.

If you can write well, you can make money online. As for internet marketers, the way we run our entire operation is with the written word. We set up our websites with content, we drive traffic to our websites by submitting our articles in mass, and we write sales copy for our products and reviews for other hot products. We even write series of e-mails that are automatically sent via an auto-responder.

The big hype over the past few years has been on blogging. Writers are slaving away at their blogs as we speak, as 1 is created every second according to Technorati. Truth is very few bloggers are making any kind of serious money while many internet marketers who can write are banking. Instead of slaving away at blogs, most of us write articles and submit them massively throughout the web for backlinks.

If you’re not a great writer, however, you should take up blogging while at the same time studying internet marketing, so you can hone your craft. If you have writing skills, immediately begin IM. I suggest diving in at the forum that’s been online since 1997, WarriorForum.com.

For the rest of this article I want to reveal 5 things you can do with writing skills to make money online just to prove my point.

#1.

Write a review of a product, join the maker’s affiliate program in order to earn commissions, buy webspace and PHP redirect using your affiliate link, spin your review article, and submit the spun versions to various ezine directories on the net while using your link to your website in the resource boxes.

#2.

Buy private label rights material on a hot subject, edit it completely and create an ebook with it inserting an affiliate link within, create a website to promote your ebook, use some of your PLR to write articles then massively submit them to ezines.

#3.

Buy webhosting and a short punchy .com domain name, find a free template by searching Google, buy 25 PLR articles and rewrite them to make them unique, put the articles on your site, and sell the website along with its contents at Sedo.

#4.

Write content, put it in a zip file, and sell private label rights to your content at your website over and over using PayPal.

#5.

Write an ebook, create a squeeze page at your site, register your ebook at ClickBank, drive traffic to your sales page and squeeze page with articles and affiliates, market your ebook through a series of emails via an auto-responder.

the facts of making money online

The Facts Of Making Money Online

By studying on how other people making money online and asking some questions, you will likely to think that you can make money online too.

Some people would tell you that making money online is as easy as turning on your computer or as simple as turning on a TV. They might not say it like that, but they’ll tell you something like “This is the only program you will never need.” Or, “We’ll give you everything you need to make money at home.” They never tell you up front how much time it’s going to take, how much money or how much knowledge. These things are all items you need to know before you start to try making money online.

It’s not to say that programs that make these types of claims aren’t good or even great, but you should know what you’re getting into. The first thing you should understand about making money online is that it’s never going to make you rich overnight. It can make you rich, and you can make money overnight, but the odds of you getting rich overnight are about equal to you getting sent to prison for fraud, embezzlement or the like. Knowing this right off the bat is going to put you in a better mind set than most people who try to start a business online.

People make money online with all kinds of different items from physical goods that are delivered to the customers to information and services. There are ebooks, works of art or writings, affiliate products and the like. If you do a little research on work at home opportunities, you might find a lot of ideas that you never even thought of. Some of the most common ideas are network marketing programs or selling items on ebay. In fact, many people try one or all of these things and think, that’s it, I can’t make money online.

But there really are so many other ways to do it. If you wanted to take some classes, you could learn how to design web pages or create small programs that automate tasks for other internet entrepreneurs. You could write articles for ezine publishers for pay. You can even design the graphics for company logos, letter heads and other templates.

While you may be desperate for cash, desperation is not going to change these facts. If you need a large amount of cash overnight, look somewhere else. But you can start earning income quickly with affiliate programs. Look for programs that pay via PayPal so you can get quick access to your money.

You don’t have to have one source of income, or even one type of income. You may make some money from affiliate marketing, you may make some money taking surveys, selling items on ebay or programs that give you residual income. Just remember that making money online can be done in many many ways, but it all takes time and effort to really bring in the revenue.