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5 tips to magnetize your book web site with benefits

5 Tips to Magnetize Your Book Web Site With Benefits

Would you like to create a magnetic home page, one that magnetizes your visitors? Webster’s Dictionary defines magnetic as ‘powerfully attractive.’ Best selling author and owner of the largest advertising agency in the 20s, Bruce Barton said, “The theme (any advertisement) ought to be based on two principles-first that a man is interested in himself, second, that he is interested in other people.”

What will make your home page interesting? Good design plays an important part in your site’s overall effectiveness. But it’s not the flash that will interest your audience. It’s not the jingles that will connect with your visitor. It’s the benefits – the ‘what’s in it for me’ list that create interest and even desire. Create a home page filled with benefits and it will pull your visitors in. What you say your product/service can do is much more attractive than a beautiful web page with weak copy.

Promote with benefits instead of your bio, your credentials and even the features of your product/service. Put them in their proper place on your site. But your audience will most want to know the value of your product to them.

You must answer questions like, “Will it solve my particular problem?” “What will I gain?” “What will I lose if I don’t use your service?” Some universal benefits answer the how tos: getting more passion, more energy, less fatigue, more money, good relationships, more time, less trouble, less stress, less drama and trauma. Here’s a quick tutorial on magnetizing your home page:

1. Develop a list of 10-20 benefits of each product and service. For example, a client of mine realized her audience didn’t just want to know how to get articles written, they wanted to know why should they write them?

So on the home page selling her article writing ebook, she started with a list of good reasons to write short articles to promote: For the serious marketer this ebook explains step by step how to promote your business, build a gigantic Opt-In List, increase your traffic, get qualified links, increase your page rank, grow your affiliate base, become a recognized expert, and collar more sales.

2. Be specific. List specific benefits. Describe how your customer will feel after buying your product. For example, after you buy my service of teeth whitening, you’ll look and feel 10 years younger without plastic surgery. Then post a picture of what your client looks like before and after the teeth whitening service. Let them see how happier and more confident they look with whiter teeth. Make your page magnetic with specific benefits.

3. Let the passion for your topic show in your marketing copy. Which arouses your interest more? “A 9-Step Power Plan to decimate and dominate the Consultant’s Marketplace” or “The 9-Step Plan to Become a Better Consultant.” “How to Convert More Buyers Into Customers” or “How to use the ‘FTP’ factor to pull amazing clickthrough rates that most marketers will only dream about!” Magnetize your web page with passion that creates desire and sales with your audience.

4. Develop the skill of writing headlines. Provocative titles will stir interest. Provocative statements capture our attention like a fish on a hook. They throw out the baited hook and reel a captive audience in every time. The shocking statement ‘Wives Who Don’t Want Sex’ even if they don’t have this problem will get the attention of the curious.

Use the Command statement for an immediate effect, ‘Become an Internet Millionaire!” Even if it’s a well worn claim, it still captures a large share of attention. Don’t forget the power of the simple ‘How To” information title. It alerts your audience that the information that follows will be simple and easy to digest. Capture the attention of your audience with a home page filled with magnetic headlines.

5. Give your links the power of benefits. We have added magnetic pulling power to our bulleted list, headlines, and titles. It’s all good. But there’s one more area that will give your home page even more pulling power. I got this tip from Allen Says’ “The War Report.” Many unseasoned site owners create links that say things like, “Get your FREE ebook here!” or “Sign-up for our FREE ezine!”

When first exposed to this tip, all I could say was, “Ouch!” I know my sites were filled with links like that. Perhaps we thought the magic word was FREE and people would automatically click on it and download. The truth is ‘Free ezine” tells our audiences nothing. Impart life to all your links with benefits. Those left over benefits and titles you developed earlier in this article. Review each link and pretend you have to get every visitor to click on it.

Don’t wait. If you wait you could be starting the next year without the explosive sales and traffic your site deserves. You have invested time and perhaps money into making your site the best it can be. Now, create a magnetic home page by giving your bulleted lists, headlines and links the power of benefits. Magnetize your home page and prosper!

five proven strategies to increase traffic to your site

Five Proven Strategies to Increase Traffic to Your Site

There are so many ways that you can promote your online business or website that it can seem overwhelming. Some methods are more effective than others. So how do you know which ones will work. These five methods are proven to generate traffic to your site as well as generating income for you.

1. Offer a Freebie.

One thing that appeals to everyone is “free.” If
it is free people will take it. Think about all the samples of cheese given away at grocery stores. Do you really want a small piece of cheese? Probably not! But you take it anyway simply because it is free and someone is nice
enough to offer it to you. This same principle applies with information or services offered from your website. You can send out free newsletters, free email courses, or offer a free trial period. One popular item being given away now are free credit reports or free PC scans. These freebies are what we in the marketing field like to call “teasers”. After running the free credit report or PC scan, the customer is alerted if something unusual is found on their credit record or PC and then presented with an offer to show them what it is or repair the problem for a fee. This can be an effective way to
get information to your potential customers, create sales or generate traffic to your site.

2. Provide Useful Information.

Your website contains information about a service
or a product that you are very knowledgeable about. You can generate traffic to your site by writing articles in your area of expertise and having them published in an ezine or an article
information site or directory. Submitting to directories is often free and can be very effective in generating links back to your site. The most effective way to use articles is to write them for free and ask in return that the publisher allow you to include a byline. A byline is a brief summary of the author and their credentials along with their website. Your byline is a way
that readers will come to know you as an expert on a particular topic. This generates trust that your site is a source of credible information.

3. Utilize Pay-Per-Click Programs.

Some search engines allow a website to
purchase ranking. This is an excellent Internet
marketing technique in that it is effective and
inexpensive. In the pay-per-click programs, your website is billed only for those who actually visit the page. This is a more effective strategy than banner ads which may be seen by millions but only used by a few. When using the pay-per-click
programs you choose keywords relative to your site. When those keywords are entered into the search your site will appear. If the surfer chooses to view your site, you are then billed for that click. Many pay-per-click programs offer several
other benefits as well, including updated lists of
commonly used keywords and tracking.

4. Network with Other Internet Marketers.

Remember that there are many other individuals out there trying to succeed in this business as well. You can choose to network with those who
have similar marketing ideas. When networking, you share links and refer customers to
each other. Always be very cautious when
choosing a networking partner since everything that you recommend is a reflection of yourself or your product. Therefore, be certain that your
networking partner is a reputable source of
information. Know something about the product or service offered by reading, listening to, or by actually using the product.

5. Utilize Offline Sources of Advertising.

Simply because your website is online, doesn’t
mean that all your advertising has to be. Advertise
in newspapers, on TV or the radio. You can send out a press release to get your information to thousands of people all over the country. Pass out flyers and postcards in your neighborhood. Use your imagination to find unique ways of letting the public know about your product or service.

Utilize any or all of the above strategies. These five strategies will ensure your internet marketing success when used consistently.