Tag Archives: strategies

link building strategies for 2006

Link building Strategies for 2006

Link building is very pain staking process because it consumes lot of time and also see the results only gradually. During the past few years webmaster exchanged mails to other webmaster to gain inbound links to their website which is

commonly called “Link Exchange” during the year 2005 many link farms, link directories and building and selling link website and companies popped up just to carter this sector. Since search engines still value these links like MSN

which gives importance to anchor text links pointing to any website in their algorithm. But after some of the major update of Google in 2005 and especially the Jagger update which was done in 3 phrases over a period of 40 days made

webmasters and SEO experts to give a second through about reciprocal linking.

Reciprocal linking was a method to artificially increase the link popularity of the website and gain search engine ranking. However after Google Jagger 3 update webmaster and website promotion experts learned that their website was

dropped to a few hundreds of pages in the search engine results. What happened was Google discounted or gave no value to those kinds of links build artificially by webmaster to gain link popularity. Besides website which has high quality

inbound links replaced those ranking which was previously enjoyed by other websites. Inbound links doesn’t mean just links pointing to the website; it should be from authority website and should be seen as natural by search engine

spiders. Any kind of artificial method to gain inbound links will be identified by these spider bots and there will be a drop in those particular website ranking.

The important tips and techniques to be used in future link building for 2006 are as follows.

1) Reciprocal link – Before I go further I would like to tell you that reciprocal linking is not dead. For example if you run a website on pets supplies and linking to a dog grooming website it is definitely take in to consideration by search

engine, since it adds value and information for the visitor to these websites.

2) Directories links – A link from Dmoz and yahoo directory is still considered as gold by Google and eventually your website will be included in Google directory is you are listed in Dmoz. Directory submission is not bad idea but if you run

a website related to real estate and submitting to non related directory it is not given value and will be discounted. The quality of the link matters rather than number of links. So try to get links from your Niche areas and directories.

3) Be a Content provider:- This is pretty tough but worth the effort that means give people a reason to link to your website. The reasons could be if you provide information to relate to our niche area on your site. I mean unique content and

where webmaster can’t find these kinds of information and it will be useful to reader in your niche area. Create an article section in your own website, so definitely you will get requests from other webmasters to link to your site.

4) Think out of the box to get links: – Send testimonials for products and services which you have used and ask a link pointing to your website. Conduct interviews with professionals in your niche area.

5) Press release:- Submitting a press release related to new services, features or products which you are launching will have drastic effect to gain links and popularity to your website. Submitting press release is fast catching up with

webmasters. There are many publishers and subscribers looking for latest news and content. So by submitting a press release you gain a wide publicity.

6) Submitting articles.- This is a form of viral marketing or like a virus because you articles submitted to article banks and ezine publishers will be picked by hungry webmaster and publisher looking for free reprint content. Imagine this

article which i have written might be picked up in newsletters and online publishers which in turn gain me a free inbound link.

So the bottom line is try to gain maximum inbound links from authority sites and your niche related website. This will definitely make your link building for the year 2006 a better experience and see your website visibility and popularity gain

new heights.

five proven strategies to increase traffic to your site

Five Proven Strategies to Increase Traffic to Your Site

There are so many ways that you can promote your online business or website that it can seem overwhelming. Some methods are more effective than others. So how do you know which ones will work. These five methods are proven to generate traffic to your site as well as generating income for you.

1. Offer a Freebie.

One thing that appeals to everyone is “free.” If
it is free people will take it. Think about all the samples of cheese given away at grocery stores. Do you really want a small piece of cheese? Probably not! But you take it anyway simply because it is free and someone is nice
enough to offer it to you. This same principle applies with information or services offered from your website. You can send out free newsletters, free email courses, or offer a free trial period. One popular item being given away now are free credit reports or free PC scans. These freebies are what we in the marketing field like to call “teasers”. After running the free credit report or PC scan, the customer is alerted if something unusual is found on their credit record or PC and then presented with an offer to show them what it is or repair the problem for a fee. This can be an effective way to
get information to your potential customers, create sales or generate traffic to your site.

2. Provide Useful Information.

Your website contains information about a service
or a product that you are very knowledgeable about. You can generate traffic to your site by writing articles in your area of expertise and having them published in an ezine or an article
information site or directory. Submitting to directories is often free and can be very effective in generating links back to your site. The most effective way to use articles is to write them for free and ask in return that the publisher allow you to include a byline. A byline is a brief summary of the author and their credentials along with their website. Your byline is a way
that readers will come to know you as an expert on a particular topic. This generates trust that your site is a source of credible information.

3. Utilize Pay-Per-Click Programs.

Some search engines allow a website to
purchase ranking. This is an excellent Internet
marketing technique in that it is effective and
inexpensive. In the pay-per-click programs, your website is billed only for those who actually visit the page. This is a more effective strategy than banner ads which may be seen by millions but only used by a few. When using the pay-per-click
programs you choose keywords relative to your site. When those keywords are entered into the search your site will appear. If the surfer chooses to view your site, you are then billed for that click. Many pay-per-click programs offer several
other benefits as well, including updated lists of
commonly used keywords and tracking.

4. Network with Other Internet Marketers.

Remember that there are many other individuals out there trying to succeed in this business as well. You can choose to network with those who
have similar marketing ideas. When networking, you share links and refer customers to
each other. Always be very cautious when
choosing a networking partner since everything that you recommend is a reflection of yourself or your product. Therefore, be certain that your
networking partner is a reputable source of
information. Know something about the product or service offered by reading, listening to, or by actually using the product.

5. Utilize Offline Sources of Advertising.

Simply because your website is online, doesn’t
mean that all your advertising has to be. Advertise
in newspapers, on TV or the radio. You can send out a press release to get your information to thousands of people all over the country. Pass out flyers and postcards in your neighborhood. Use your imagination to find unique ways of letting the public know about your product or service.

Utilize any or all of the above strategies. These five strategies will ensure your internet marketing success when used consistently.